Thanks to motum b2b's work with clients in the areas of sustainability, energy efficiency and better business practices, I've had access to all kinds of feedback from focus groups and surveys about the word ‘green'. Most of them say they don't...

Not many learning events are free to attend unless they’re sales pitches. One exception is NFMT in Baltimore, March 16-19, 2010. Richard Willingham is booked to attend a session called"The Dos and Don’ts of Green...

In the marketing world, B2B has evolved to more than a descriptive term for buying and selling transactions between organizations. It now includes the specialized marketing strategies that we use to fuel those transactions. Recent SEO tactics...

Only a small percentage of leads are ready for sales contact and offer an active opportunity. According to the Aberdeen Group, nurtured leads deliver 47% higher average order values and superior performing organizations are two times more likely...

If you want to connect the dots between sustainable business and market expansion, this could be the place, www.ecoexpoasia.com.