Thanks to motum b2b’s experience working with clients in the areas of sustainability, energy efficiency and better business practices, I’ve had access to all kinds of focus groups and surveys that polled buyers and specifiers. The...

Not many learning events are free to attend unless they’re sales pitches. One exception is NFMT in Baltimore, March 16-19, 2010. Richard Willingham is booked to attend a session called"The Do’s and Don’t of Green...

Only a small percentage of leads are ready for sales contact and offer an active opportunity. According to the Aberdeen Group, nurtured leads deliver 47% higher average order values and superior performing organizations are two times more likely...

A new blog from Richard Willingham, our marketing 'greenwash' monitor

If you want to connect the dots between sustainable business and market expansion, this could be the place, www.ecoexpoasia.com.