From the motum blog:

Web Analytics Association (WAA) Symposium to Address Social Media Metrics, Case Studies and the Future of Web Analytics

The WAA Symposium will feature thought-leading presentations from world-class web analytics experts and visionaries. Presentations will be focused on better understanding of web analytics best practices and tips for turning data into business insights.

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Latest News and Announcements

14th Canadian Pollution Prevention Roundtable: June 3-4, 2010 Toronto, ON

Hong Kong hosts EcoExpoAsia November 3-6, 2010

Susan Sheehan spoke at Hong Kong World SME Expo

motum b2b takes its sustainability message to China

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Green Business
Some Cleantech insights from GLOBE 2010

by William F. Wescott, Ph.D., Managing Director, Cleantech Group LLC:
"Competitiveness + Jobs: The Role of Clean Technology in Near-Term Stimulus and Long-Term Economic...

Do you want a dandelion or a deal?

Thanks to motum b2b's work with clients in the areas of sustainability, energy efficiency and better business practices, I've had access to all kinds of feedback from focus groups and surveys about the word ‘green'. Most of them say they don't...

B2B Best Practices
B2B is all you need

In the marketing world, B2B has evolved to more than a descriptive term for buying and selling transactions between organizations. It now includes the specialized marketing strategies that we use to fuel those transactions. Recent SEO tactics...

What is Marketing Automation and why should you care?

Only a small percentage of leads are ready for sales contact and offer an active opportunity. According to the Aberdeen Group, nurtured leads deliver 47% higher average order values and superior performing organizations are two times more likely...