Get your teams pulling together in one direction.
Too often, marketing and sales are seen to have competing agendas. Sales thinks that marketing only likes shiny things. Marketing thinks that sales only cares about quarterly targets.
We know that it takes two to tango. And three to complete a transaction.
Marketing generates awareness and engagement. Our approach sees marketing take a more hands-on approach to developing qualified prospects, nurturing leads and ensuring prospects aren't dropped only because they aren't ready to buy at that time.
Holding a lead on the marketing side of the fence for a little bit longer produces customers that are engaged with the brand throughout their cycle — until they're ready to make a buying decision. That's when they're handed off to sales.
We also help close the loop between sales and marketing by working directly with both departments to ensure transparency and communication.