Measure what you manage.
Recent economic hardships have transformed B2B marketing departments and B2B marketing agencies around the world for the better. It's forced them to be more responsible.
Gone are the days of the marketing budget that cannot prove its worth.
Today it's all about ROI.
At motum b2b, measurement and reporting are held to a list of Key Performance Indicators (KPIs), developed in collaboration between our team and yours. We will agree on what to measure and what targets to aim for before executing any tactics, which eliminates miscommunication and unmet expectations.
With custom reports delivered on a pre-determined schedule, we ensure your team sees how its marketing dollars are performing in a clear and easy-to-understand manner. And, if we see a tactic isn't pulling its weight, we'll proactively recommend counter-measures to make sure your budget is only being applied to activities that pay off.