Facebook has become a phenomenon of our generation. Launched in 2006, the social networking platform has recently overtaken the search engine giant Google, receiving 7.97 per cent of all Internet traffic. It has grown so fast that it needs to be considered as a powerful marketing tool with significant potential for B2B marketers.

This guide, designed by b2b Marketing Online, gives B2B marketers an insight into how to best use Facebook for their business, while keeping aware of the pitfalls as well as the benefits.


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