For many years, web analytics were a function of the IT department, used for measuring traffic but not much more. This is still true of some enterprises — 11.6% according to a survey by BtoB Online and The Web Analytics Association — but for most, the responsibility has shifted to the marketing organization.

The B2B Web Analytics Survey compiles some 679 responses. The results shed light on what online marketers are measuring, as well as their budgets and staffing for this function.

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