The ability to instantly publish content, send email, and Tweet gives the impression that speed is a marketer's friend. Maybe so, maybe not. But, just because we can push content out more rapidly than ever, doesn't mean that your buyer's pace for making a purchase decision will match your stride. In fact, quite the opposite is likely true.

There are 4 factors impacting the B2B buying process:

1. More information availability
2. More people in the B2B buying process
3. More concern about finances and ROI
4. More shifting of priorities
 

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