As a follow-up to the blog we wrote last month, Speak to your customers, not to your bellybutton, our VP of Communications Strategy, Stephanie Inglis, recorded a webinar to elaborate on the concept.
In this nine-minute video, Stephanie talks about The Golden Rules of Effective Marketing Communications:
- Stop navel-gazing
- Know your audience
- Use their language, not yours
- Be consistent
We hope you enjoy!