As a follow-up to the blog we wrote last month, Speak to your customers, not to your bellybutton, our VP of Communications Strategy, Stephanie Inglis, recorded a webinar to elaborate on the concept.

In this nine-minute video, Stephanie talks about The Golden Rules of Effective Marketing Communications:

  • Stop navel-gazing
  • Know your audience
  • Use their language, not yours
  • Be consistent

We hope you enjoy!

 

 

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