Emotional empathy for web user needs was the unifying theme across each talk at the conference this year.

Eric Meyer’s experience using the Children's Hospital of Philadelphia’s website during the minutes after his daughter had been seriously injured in an accident served as an interesting jumping-off point for an in-depth examination of UX and UI principles.  Meyer argued that good web design should anticipate the mental state and real world context of their desired users.

Derek Featherstone from Simply Accessible focused on the ways that websites and apps have the potential to display different information depending on what you have planned for the day. This means showing scheduled information prominently on your device on days when a conference is taking place—or adjusting the ratio of tweets, promo information and sales pitches displayed during a business heavy sales season. Making your device work for you by tracking your schedule, location and how quickly you move from place to place.

Some more cool things we learned

-art of the title: a website that breaks down movie title sequences in extreme depth, discussing the story behind the typography, animation and personality of famous movie intros 

whichtestwon.com: each week this website throws up a specific A/B test and asks the community to vote on which version they think is better.  After you vote, you get to see the results and the analysis of the decision.

- when using Google Maps, the zoom ratio is aware of the speed you are travelling in the vehicle, but not aware enough to switch from miles to kilometres when you cross the border from the us to Canada

- “From terrifying to terrific” – how a “fun” redesign of hospital MRI machines involving cute animals helped CHIP save tons of money and substantially reduce the need to sedate kids during the process of medical examinations. 

Tags: aea2015

Categories: Blog

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