How to Engage Customers and Build Brand Awareness with Social Media Strategies Designed for the Industrial Sector?
A recent white paper from GlobalSpec (a specialized vertical search, information services and e-publishing company): "Social Media Use in the Industrial Sector."
The white paper is comprised of learnings and recommendations from a recent survey of engineering, technical, manufacturing and industrial professionals. It provides an understanding of just how b2b clients' audience is using social media and how to make the most of their involvement. It also illustrates:
- Developing a vision and defining goals for a b2b social media plan
- How social media complements established online marketing
- How social media works with other marketing efforts, and supports their overall marketing goals