motum b2b helped ICLEI-Local Governments for Sustainability announce that the city of Mumbai, India, has joined the organization—bringing the total membership up to 1000 and officially doubling its membership roster since 2007.
The work, performed pro bono by the agency, involved research and writing of the press release, then distributing it to almost 400 targeted media outlets including magazines, blogs, organizations, RSS feeds and wire services.
ICLEI - Local Governments for Sustainability is the world’s largest international association of local governments committed to sustainable development. ICLEI works with its stakeholders through international performance-based, results-oriented campaigns and programs. It provides technical consulting, training, and information services to build capacity, share knowledge, and support local governments in the implementation of sustainable development at the grassroots level. ICLEI also officially represents local governments to various United Nations organizations.