motum b2b’s own Susan Sheehan talks about the new sustainability marketing standard in this month’s issue of Green Business. Created to protect the market from rampant greenwash, Environmental Claims: A Guide for Industry and Advertisers is a step in the right direction to reduce consumer skepticism as to what products are sustainable… and to what degree.

Read her article to learn more about the new standard and its impact.

Tags: Greg Thomas

Categories: Blog

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