On why we’re okay with not having a “Mobile Marketing Jedi” on our staff roster.

We're not ninjas.

Or gurus.
Or mavens.
Or rock stars.
Or even masters.

We don’t profess to know everything. Does that mean that you wouldn’t do business with us? If so, we’re okay with that. That means you might not fit into our “good client strategy,” a motum b2b philosophy that has helped reshape our business. Because recognizing that we don’t know everything drives us forward. It helps us understand our often-complex client businesses better because we listen rather than lecture. And it helps us consistently find new and better ways of doing things, changing alongside the needs of the b2b marketplace, the changing nature of digital media and how people consume information and make buying decisions today.

What does any of this have to do with ninjas? motum b2b colleague Steve Lendt (a very dignified “Integrated Marketing Specialist”) and I have been discussing trendy job titles lately, which often include the above hyperbolic nouns. Our ongoing conversation reached a particularly satisfying peak with the discovery of this article , which contained some gems, such as the above-mentioned “Mobile Marketing Jedi” and “Details Despot.”

I don’t know about you, but I don’t want to work with anyone who calls himself or herself a despot, ironically or not.

I know we’re not the only ones who feel this way, despite the fact that, according to this Ad Age columnist, “There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter.” Yikes.

We think this quote from Susan Sontag, dug up and paired to music by Maria Popova (or @brainpicker), summarizes our feelings on not being “gurus” quite well:

“I like to feel dumb,” said Sontag. “That’s how I know there’s more in the world than me.”

For more information on our good client strategy, which we rely on to help guide us to mutually successful client-agency partnerships, feel free to post a comment, drop us a line or follow us on Twitter.

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