Know your audience. Know how and where to reach them.
Our paid media strategy puts business intelligence and analysis first, building on the information we gather during The Buying Conversation™ phase of our strategic process.
Creative is developed on-strategy, on-brand and on-message. Each ad has to pass the motum b2b ACID test — Arrest, Connect, Interest and Do something. It has to stand out. It has to make a connection to the audience's need. It has to be compelling. And it has to drive them to take action.
By determining buyer behaviours within audience segments, we establish targets and objectives for integrated campaigns that span across multiple touchpoints — in print, online and in person.
Our strategies always incorporate the Buy Safe Media approach. That means that unless there is no other way to reach a target audience or niche market, we do not buy from publishers who cannot provide third-party verified audience data.
In those rare cases when no audited option exists, we opt for channels that are direct-to-target (such as association memberships) or — even better — offer pay-for-performance terms.
Why? Because without that data, we cannot assure our clients that their money is being spent to reach the right people, in the right numbers, to achieve their goals.
Once suitable media partners are identified for your campaign, we negotiate the best possible rate. And we do not accept commissions — fixed fees are the professional way to establish trust.