The value of dialogue.
Once the exclusive playground of cutting-edge B2C brands, social media is a tactic that B2B marketers can no longer ignore. The conversations about your brand are happening in social media circles. Don't you think you should take part?
We view social media as an organic part of every marketing initiative.
Raise brand awareness. Gather customer insight. Demonstrate thought leadership. Be the first to answer a new prospect's tough question. Earn loyalty.
We work with you to define your social media strategy and create profiles to boost interactivity — whether the goal is an engaging LinkedIn presence or a Twitter channel to engage with your industry through news, dialogue and company updates. We even help locate specialist and niche online communities where your stakeholders gather to discuss things without all the clutter of the traditional social media sites.
All social media strategies are developed with a "brand journalism" approach in mind — informing the audience, entertaining them and engaging them with relevant and timely content.