b2b buyers make considered purchases

We are b2b specialists. We can see the length of the value chain, from raw material to end-user and all points in between, and focus on the unique needs and drivers of each link. We understand the layers. We understand the pressures.

Every business-to-business buying decision is a considered purchase. Emotion plays a role, but too much is at stake for impulse shopping.

A b2b buying decision can make or break a career.

Communicate the business benefits. Solve a problem. Meet the needs of the supply chain and every member of the purchasing committee.

Want to learn more about how b2b is different? Check out our library of B2B-specific documents and resources.

Sustainable Industries

Sustainability will offset higher input prices

Cleantech might be the only way manufacturers can protect eroding profits.

Some Cleantech insights from GLOBE 2010

by William F. Wescott, Ph.D., Managing Director, Cleantech Group LLC:
"Competitiveness + Jobs: The Role of Clean Technology in Near-Term Stimulus and Long-Term Economic...

B2B Best Practices

B2B is all you need

In the marketing world, B2B has evolved to more than a descriptive term for buying and selling transactions between organizations. It now includes the specialized marketing strategies that we use to fuel those transactions. Recent SEO tactics...

What is Marketing Automation and why should you care?

Only a small percentage of leads are ready for sales contact and offer an active opportunity. According to the Aberdeen Group, nurtured leads deliver 47% higher average order values and superior performing organizations are two times more likely...