motum b2b (Toronto) : business to business advertising and marketing communications agency

416.598.2225

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You demand accountability. So do we.

Together we will set reasonable objectives and key performance indicators, then measure the results of your marketing investment (dollars and time).

Response rates. Web traffic. Qualified sales leads. Event registration metrics. All add up to building a community of interest - in your brand.

Perhaps that's why we enjoy such long-term partnerships with our existing clients. And why over 95% of our growth has come from referrals and/or repeat business. They can actually prove that the investment they made is working for them.

B2B Best Practices

Building a killer content closet

And just like building a wardrobe for a successful career, it requires planning and careful consideration.

You can't do this with YouTube!

Sure, anyone can post a video to YouTube for free. But is a b2b marketer really getting their money\'s worth out of video when the viewership analytics are so limited?

Sustainable Industries

Susan Sheehan at Awash in Greenwash? workshop in Waterloo

At this workshop style session, greenwashing was defined and examples presented to set the stage for a debate on what isn’t working and what makes you green with envy – and why.

Article on sustainability survey conducted by motum b2b, Innovative Research Group Inc. and Rogers Publishing Ltd. in Canadian Manufacturing magazine

Over the years, sustainability has evolved from a fringe issue to a major competitive advantage for early adopters. But a recent Canadian survey shows the drivers and challenges around sustainability are varied.