On why we’re okay with not having a “Mobile Marketing Jedi” on our staff roster.

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Growing your brand’s presence is a team effort, with clients and copywriters playing equally important roles

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…and they lived happily ever after. Or did they? In this post, motum b2b's Stephanie Inglis explains why B2B-brand storytelling must feature more than just a happy ending.

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motum b2b visits the Toronto stop of the BASF 2012 We Create Chemistry tour and Marketplace of Innovation. Consider us dazzled!

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And just like building a wardrobe for a successful career, it requires planning and careful consideration.

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Sure, anyone can post a video to YouTube for free. But is a b2b marketer really getting their money's worth out of video when the viewership analytics are so limited?

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