This section of our website houses various articles our team has written on the subject of b2b marketing or issues that have an impact on our b2b world. We hope you find them engaging, entertaining and enlightening.

Whether it’s a passing fad or a hot-button issue, a bleeding-edge technology or age-old etymology, we love to talk about it. Sometimes we spark each other’s curiosity, and sometimes we spark a debate.

Sustainability Management study: Canadian companies as global players?

Published: October 28th, 2010
Posted By: Ekaterina Tsvetkova: Marketing Specialist

Study suggests Canadian companies are lagging global leaders on using sustainability to drive competitive advantage.

 

Eastern infrastructure

Published: December 8th, 2008
Posted By: Susan Sheehan: Director, Client Business and Sustainability

Hong Kong’s plan for an urban overhaul offers opportunities to Canadian clean tech companies.

Green supply chains

Published: November 27th, 2008
Posted By: Susan Sheehan: Director, Client Business and Sustainability

According to a recent McKinsey survey of global business executives, about half of them concede to a direct link between their suppliers’ carbon performance and their own carbon management strategies, yet only one quarter of these global...

What’s in a word?

Published: November 25th, 2008
Posted By: Susan Sheehan: Director, Client Business and Sustainability

Greenwash refers to intentionally or inadvertently false environmental claims about a company or product. The principle behind the updated Canadian guidelines is that companies must be able to back up their claims with respect to the eco-performance...

Embrace your industry before it’s too late

Published: November 20th, 2008
Posted By: Susan Sheehan: Director, Client Business and Sustainability

Susan Sheehan, Director of Client Business and Sustainability contributed an article "Embrace your industry before it’s too late" in the May/June 2008 edition of Green Business Magazine

Don’t buy a media lemon

Published: June 2nd, 2008
Posted By: Richard Willingham: President, motum b2b

In this final entry of a three-part series on professional accountability and media buying, we talk about trust.