Download Susan Sheehan’s presentation, Marketing to MUSH Stakeholders: A Green Ocean Approach, from the Energy Matters Summit on April 21

The Energy Matters Summit is one of the leading conferences on public sector energy management in Ontario. Click here to download a copy of Marketing to MUSH Stakeholders: A Green Ocean Approach

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English translation of article published in Sing Tao Daily newspaper on December 19, 2008.

Canadian Expert Susan Sheehan spoke at Hong Kong World SME Expo urging SME leaders to look for business opportunities in current economic crisis.

The Hong Kong Trade Development Council (HKTDC) “World SME Expo 2008” opened last week at the Hong Kong Convention and Exhibition Centre. The Expo attracted some 600 exhibitors worldwide, including Hong Kong and the Chinese mainland, and featured a wide range of trading services, innovative products and the latest market information on marketing strategies.

Under the theme of "Supporting SMEs, Creating New Opportunities," SME Expo featured a wide range of practical services at its Solutions Hall. These services can provide Hong Kong SMEs with relevant support in the areas of China trade, e-commerce, financing, law, accounting and business development in emerging markets.

New-market opportunities are central to World SME Expo.  Prominent business leaders and academics were invited to speak at a series of SME forums on topical issues, including: business strategy in today economic climate, branding, etc.  The HKTDC Toronto Office invited a Canadian brand development specialist, Susan Sheehan, to speak at the SME Expo.  Susan is the director of client business and sustainability for motum b2b.

“Chinese Mainland and Hong Kong entrepreneurs must strive to lead in sustainable development and corporate social responsibility if they want to develop global brands,” Susan told the audiences at the World SME Expo.

 “Brands that align with sustainable development have to build or rebuild the way they do business from the ground up, not simply plant trees. That is the basis of building a genuinely great brand. “

 "Asian leaders view brand building as strategically critical to moving up the global value chain and increasing either revenues or profitability," she said. "They are right but future brand building will not be business as usual. The party is over. Focus on substance: develop brands based on customer needs and tastes, and ensure the goods and services are safe, durable and reliable. Lead by associating yourself only with things that harm neither people nor the natural environment at home or abroad. New public policy approaches are emerging in the United States, Europe and possibly globally to advance sustainability in new ways.”

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Susan Sheehan, Vice President - Sustainability Services for motum b2b will be speaking about marketing sustainability at the Industry Canada Environmental Seminar at the Sheraton in Xiamen, Fujian October 24, 2008 and at The Excelsior in Hong Kong October 27, 2008. Her appearance is under the auspices of Industry Canada and Hong Kong Trade Development Council.

Not able to travel to the event to hear Susan speak? Click here to see these presentations for yourself and learn more about motum b2b in either Simplified Chinese or in English.

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Susan Sheehan Director of Sustainability and New Business for motum b2b, is presenting on “Green Ocean” Competitive Strategies at this year’s international f-cell forum in Stuttgart, Germany. The exhibition will be held from September 29-30. Drop by Susan’s presentation on Tuesday, September 30, at 10:30am.

For those that can’t make it to Germany, watch for the presentation highlights on the motum b2b blog.

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