As of March 30, Facebook is switching all accounts to the new Timeline format, including Business Pages. motum b2b breaks down several of the key issues and opportunities b2b brands need to be aware of before the end of the month.

Tracking campaign effectiveness via data and analytics makes sense, but a new survey from marketing-automation service provider Pardot reveals that not all b2b marketers are doing so.

BPI presents a home performance industry award to Dave Robinson of GreenEarthEquities, in honour of the late Mr. Woods, a longtime motum b2b client.

Sure, anyone can post a video to YouTube for free. But is a b2b marketer really getting their money's worth out of video when the viewership analytics are so limited?

And just like building a wardrobe for a successful career, it requires planning and careful consideration.

Growing your brand’s presence is a team effort, with clients and copywriters playing equally important roles

motum b2b visits the Toronto stop of the BASF 2012 We Create Chemistry tour and Marketplace of Innovation. Consider us dazzled!