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Posts tagged sales and marketing alignment

3 cost-effective ways to fill your sales funnel using Marketing Automation

Tuesday, March 24th by Scott

In less than three minutes of reading you’ll learn how we used an existing client’s contact database, written content and site traffic to generate new low cost qualified leads.

Here’s how you can do the same thing:

1 - Find out what you’ve got in your existing contact database

2 - Hold a garage sale for your existing content

3 - Convert anonymous interest on your site to pipeline opportunities

Topics: Marketing & Sales Alignment

Tags: sales and marketing alignment, sales force automation, marketing automation

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3 easy ways to convert leads into sales-ready opportunities with Lead Management

Tuesday, June 9th by Scott

Your Sales Pipeline is Leaking Leads

Are your sales reps spending too much time qualifying incoming leads? Are not-yet-ready-to-buy prospects being tossed in the corner? Lead Management can help you hand over sales-ready opportunities to sales.

Here are three ways to nurture quality opportunities for your sales team:

1 - Use relevant and segmented messaging to increase the prospect’s interest level

2 - Build personalized, credible trust over time

3 - Keep your offer top of mind

Topics: Marketing & Sales Alignment

Tags: sales and marketing alignment, marketing automation

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B2B Best Practices

Building a killer content closet

And just like building a wardrobe for a successful career, it requires planning and careful consideration.

You can't do this with YouTube!

Sure, anyone can post a video to YouTube for free. But is a b2b marketer really getting their money\'s worth out of video when the viewership analytics are so limited?

Sustainable Industries

Susan Sheehan at Awash in Greenwash? workshop in Waterloo

At this workshop style session, greenwashing was defined and examples presented to set the stage for a debate on what isn’t working and what makes you green with envy – and why.

Article on sustainability survey conducted by motum b2b, Innovative Research Group Inc. and Rogers Publishing Ltd. in Canadian Manufacturing magazine

Over the years, sustainability has evolved from a fringe issue to a major competitive advantage for early adopters. But a recent Canadian survey shows the drivers and challenges around sustainability are varied.