Posts tagged sales and marketing alignment
Tuesday, March 24th by Scott
In less than three minutes of reading you’ll learn how we used an existing client’s contact database, written content and site traffic to generate new low cost qualified leads.
Here’s how you can do the same thing:
1 - Find out what you’ve got in your existing contact database
2 - Hold a garage sale for your existing content
3 - Convert anonymous interest on your site to pipeline opportunities
Tuesday, June 9th by Scott
Your Sales Pipeline is Leaking Leads
Are your sales reps spending too much time qualifying incoming leads? Are not-yet-ready-to-buy prospects being tossed in the corner? Lead Management can help you hand over sales-ready opportunities to sales.
Here are three ways to nurture quality opportunities for your sales team:
1 - Use relevant and segmented messaging to increase the prospect’s interest level
2 - Build personalized, credible trust over time
3 - Keep your offer top of mind
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