Thanks to motum b2b's work with clients in the areas of sustainability, energy efficiency and better business practices, I've had access to all kinds of feedback from focus groups and surveys about the word ‘green'. Most of them say they don't understand what ‘green' means—and they don't think we do either.

Focused on the practical application of pollution prevention methods, best practices and technology, the Canadian Pollution Prevention Roundtable is a unique opportunity to stimulate action on pollution prevention and sustainability efforts across Canada.

by William F. Wescott, Ph.D., Managing Director, Cleantech Group LLC:
"Competitiveness + Jobs: The Role of Clean Technology in Near-Term Stimulus and Long-Term Economic Development".

Cleantech might be the only way manufacturers can protect eroding profits.

Over the years, sustainability has evolved from a fringe issue to a major competitive advantage for early adopters. But a recent Canadian survey shows the drivers and challenges around sustainability are varied.

Study suggests Canadian companies are lagging global leaders on using sustainability to drive competitive advantage.

 

At this workshop style session, greenwashing was defined and examples presented to set the stage for a debate on what isn’t working and what makes you green with envy – and why.