Susan Sheehan’s recent presentation in Germany has been publicized on the German news site, www.oekonews.at. 

“In her lecture, ‘Green Ocean Competitive Strategies,’ Canadian marketing expert Susan Sheehan of motum b2b advises listeners to rethink what they know about marketing. Too many companies are missing out because they are missing the right strategy.”

Susan Sheehan has been invited to Hong Kong to give a presentation at the World SME Expo. Read more about what she’ll be doing…

Hong Kong’s plan for an urban overhaul offers opportunities to Canadian clean tech companies.

Susan Sheehan, Director of Client Business and Sustainability at motum b2b, will present ‘Green Ocean Strategies’ in Toronto on May 11, 2009, as part of the Marketing Research Industry Association (MRIA) B2B Division Learning Series.

Susan Sheehan is presenting The Green Marketing Edge: How Public Agencies Can Build Public Awareness of their Eco-Efforts at the Energy Matters Summit on April 21, 2009.
 

Download Susan Sheehan’s presentation, Marketing to MUSH Stakeholders: A Green Ocean Approach, from the Energy Matters Summit on April 21

The Energy Matters Summit is one of the leading conferences on public sector energy management in Ontario. Click here to download a copy of Marketing to MUSH Stakeholders: A Green Ocean Approach

According to a report released recently by Forrester Research, business-to-business spending on interactive marketing will double by 2014, reaching $4.8 billion by 2014 vs. $2.3 billion in 2009.

What are the reasons (and rationale) for B2Bs to integrate mobile into their marketing?