'Marketing & Sales Alignment'
Only a small percentage of leads are ready for sales contact and offer an active opportunity. According to the Aberdeen Group, nurtured leads deliver 47% higher average order values and superior performing organizations are two times more likely to nurture. Marketing Automation can help you nurture slow-burn leads into sales-ready opportunities and a lot more.
Marketing Automation enhances your marketing and sales activities in the following areas:
- Lead generation
- Prospect intelligence gathering
- Opportunity warm-up
- Sales preparation
In less than three minutes of reading you’ll learn how we used an existing client’s contact database, written content and site traffic to generate new low cost qualified leads.
Your Sales Pipeline is Leaking Leads
Are your sales reps spending too much time qualifying incoming leads? Are not-yet-ready-to-buy prospects being tossed in the corner? Lead Management can help you hand over sales-ready opportunities to sales.
Lead nurturing is the process of building relationships with qualified prospects, regardless of their timing to buy, with the goal of earning their business when they are ready. While it's exciting to see the plethora of lead nurturing best practices available today, it can also be somewhat overwhelming, especially if you're just beginning to explore how to implement lead nurturing.
Resources on the entire spectrum of areas you need to cover in order to succeed in B2B email marketing to cold prospects, including growing your own database, obeying the law and planning and budgeting.
It's important at the beginning of each subscriber relationship that marketers are honest and up-front about expectations.
Marketing automation, lead generation and lead nurturing aren’t complicated, but doing them correctly is.
There is more and more reason to ensure email marketing campaigns are engaging subscribers.