How does B2B marketing fit with the personal nature of social media? Business marketers are keen to exploit the power and spread of social media - but the media was designed for people, not businesses. What does this mean to B2B brands, and how do we overcome the problem?

E-mail marketers are planning to sharply increase their use of social media integration this year, according to a new study from marketing research company Econsultancy.

A recent white paper from GlobalSpec (a specialized vertical search, information services and e-publishing company): "Social Media Use in the Industrial Sector."

Facebook has grown so fast that it needs to be considered as a powerful marketing tool with significant potential for B2B marketers. Here are some simple ‘get started’ tips.

Nowadays b2b marketers realize the  growing importance of b2b social media. It’s a necessary tool for lead  nurturing and demand generation, but many b2b marketers are still not sure  where to begin.

Having a solid B2B social media strategy is key to attracting and converting qualified leads.

With over 500 million active users, Facebook is a formidable platform for establishing a social presence and more than likely a part of that strategy. 

Fresh on the heels of their latest book, Social Marketing to the Business Customer, authors Paul Gillin and Eric Schwartzman share a view of how B2B marketing and social media best fit together.

"Twitter is becoming more of a tool for B2B marketers than one for B2C," according to Giff Morley-Fletcher, head of strategy at B2B expert Base One Group.