Resources

motum b2b knows that effective business to business communication requires specialized thinking. To see how, check out the "B2B is different" section of our website.

B2B Best Practices

Join Us At Globe 2010

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Chances are, your company should be at Globe 2010 - March 24-26 in Vancouver. On the heels of the Winter Olympics and Copenhagen 15, it’s sure to be the most valuable environmental trade event of the decade (www.globe2010.com). If you can’t make it happen due to time or resource constraints here’s a time-cost efficient option that will get you there at a fraction of the effort and cost of doing it on your own.

B2B Best Practices

Building a killer content closet

And just like building a wardrobe for a successful career, it requires planning and careful consideration.

You can't do this with YouTube!

Sure, anyone can post a video to YouTube for free. But is a b2b marketer really getting their money\'s worth out of video when the viewership analytics are so limited?

Sustainable Industries

Susan Sheehan at Awash in Greenwash? workshop in Waterloo

At this workshop style session, greenwashing was defined and examples presented to set the stage for a debate on what isn’t working and what makes you green with envy – and why.

Article on sustainability survey conducted by motum b2b, Innovative Research Group Inc. and Rogers Publishing Ltd. in Canadian Manufacturing magazine

Over the years, sustainability has evolved from a fringe issue to a major competitive advantage for early adopters. But a recent Canadian survey shows the drivers and challenges around sustainability are varied.