motum b2b has a solid track record helping large brands communicate their sustainable positioning through their brand and product offerings. Our expertise in this specialized field is rare in b2b marketing.
Our team consists of people with the subject matter fluency and experience needed to develop on-target strategies and communications in the evolving field of sustainability management. Our ongoing work in this field keeps us on the cusp of current practices, as well as ‘next practices’ in the field.
Because of our expertise in sustainability marketing, our clients have entrusted their global brands to us in this highly rewarding but demanding field of competitive strategy.
Read articles by our staff:
Green Ocean Strategies for b2b Brands
Want to make sustainability your strategic advantage? Learn about Green Ocean Strategies for b2b Brands presented by Susan Sheehan, our Director of Client Services and Sustainability, as part of the Education Showcase at the CMA National Convention and Tradeshow May 12 to 14th."
The Green Build Boom
"One of the world's largest residential construction trade events, the International Builders' Show (IBS) took place in Florida in February. With the sub-prime mortgage collapse, a housing slump and the near certainty of a U.S. recession, there may be a slightly more cautionary mood at this event than seen in prior years. But there's an exciting story taking centre stage in the building and construction (B&C) industry — the green build boom."
The Green Marketing Edge
"If you’re in the business-to-business marketplace, you need to be thinking about how sustainability can position you, or kill you."
Green Ocean Strategies
"Today, the number one challenge your brand faces is finding a way to stand out in a world of sameness, or red oceans."
