Communicate ROI, not sacrifice.

Volatile pricing. Intermittent supply. Foreign policy. Climate change. The need for energy efficiency has never been stronger and we can help you make the business case.

We know that reducing energy use isn't about being cold in the dark. It's about making an investment that provides real payback—whether that's in dollars and cents, in reduced risk or in increased comfort—without sacrificing comfort.

Our team offers more than 50 years of combined experience in marketing energy efficiency. We follow the drivers, the markets, the technologies and the audience perceptions on a daily basis. We know how to demonstrate the value of energy efficiency so your product or service is seen as a solution, not a sacrifice.

Want to learn more about sustainability marketing? Check out our library of Green Business-specific documents and resources.

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Sustainable Industries
Susan Sheehan at Awash in Greenwash? workshop in Waterloo

At this workshop style session, greenwashing was defined and examples presented to set the stage for a debate on what isn’t working and what makes you green with envy – and why.

 

Article on sustainability survey conducted by motum b2b, Innovative Research Group Inc. and Rogers Publishing Ltd. in Canadian Manufacturing magazine

Over the years, sustainability has evolved from a fringe issue to a major competitive advantage for early adopters. But a recent Canadian survey shows the drivers and challenges around sustainability are varied.