Motum b2b Articles

You can't bore people into buying things*

2008-01-30 00:00:00

All good communicators know that to get your message across, you have to grab attention and hold it. motum b2b calls this the ACID test. Attract. Connect with your audience�s area of Interest. Drive them to take action. So why does most b2b marketing fail the test?

Getting the most out of PR

2008-01-29 00:00:00

While the acronym �PR� is often used to suggest many things it isn�t just a �Press Release.� In the broadest sense, Public Relations is any means by which an organization or individual engages one or more audiences (their �public,� including related industry media) in an effort to create awareness and/or provide education about anything, from a person or product, to an initiative to a company in general.

The green build boom and you

2008-03-26 00:00:00

One of the world's largest residential construction trade events, the International Builders' Show (IBS) took place in Florida in February. With the sub-prime mortgage collapse, a housing slump and the near certainty of a U.S. recession, there may be a slightly more cautionary mood at this event than seen in prior years. But there's an exciting story taking centre stage in the building and construction (B&C) industry � the green build boom. Less than five years ago, the green building segment was a fringe one in B&C. Now it's arguably the fastest growing segment, and early-adopters are too busy filling orders to worry about sub-prime or recessionary woes.

Web metrics provide insight into campaign success

2008-01-28 00:00:00

It�s probably safe to say that most advertisers would love some way to track and analyze the success of their campaigns. We haven�t yet found an easy way to track the number of eyes that see a billboard, but on the Internet, it�s clicks that count. This makes internet marketing endeavors uniquely trackable � just install one of the wide variety of currently-available web metrics programs out there and wait for the data to roll in.

Good advertising begins with professional accountability

2008-05-08 00:00:00

In this first entry of a three-part series on professional accountability and media buying, we examine due diligence in a time of staffing cut-backs.

Professional accountability in media purchasing decisions

2008-05-15 00:00:00

In this second entry of a three-part series on professional accountability and media buying, we ask you to compare media buying with other buying decisions.