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Buying Conversation

Buying Conversation

We call it the Buying Conversation. It's our proprietary customer insight research methodology, and we use it to find the hidden drivers behind the brand decisions of our clients' customers. Their discovery process, mandated limitations, committee and approval processes, timing and, most importantly, their own rationale for the brands they choose in their own 'buying language'.

The process helps us

  • Find out why they say 'yes' and why they say 'no'
  • Uncover hidden priorities, obstacles and perceived benefits
  • Create the most engaging content in language that resonates
  • Avoid using 'sales' language and rationale

how can we help you?

It doesn't matter what you sell. If you need business-to-business marketing communications, we can help you form your strategy, craft your message, execute the plan and report on ROI. Find out about our unique approach to B2B marketing success.

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