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Competitive Advantage

Competitive Advantage

If you don't have a competitive advantage, there's no point going to market. Who wants to be a 'me too' brand? No one. At least no one motum b2b wants to work with.

We help you uncover, define and refine your competitive advantage. To express it in a way that is unique to your brand. And to use it as a strategic communications launchpad.

All it takes is the answers to these two sets of four questions:

What we do

  1. For the target market
  2. Who want to solve 'what' problem
  3. Our product/service is our portion of the solution
  4. That features key benefit provided

Why we will win

  1. Unlike our main competitors
  2. Our product provides key points of difference
  3. As supported by what makes our differences possible
  4. And protected by why the competition can't easily overcome it
*Source: Ken Wong, Queens School of Business — used with permission

We craft the answers into a long-form combined Competitive Advantage/Key Value Proposition.

Finally we redraft it into the customer language discovered in the Buying Conversation process

Buying conversation + Competitive Advantage = Positioning Statement/Messaging Platform

The result? The fundamental message and key points of difference around which your messaging, your content and your strategy can revolve for years to come.

how can we help you?

It doesn't matter what you sell. If you need business-to-business marketing communications, we can help you form your strategy, craft your message, execute the plan and report on ROI. Find out about our unique approach to B2B marketing success.

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