Great content is everything.And it always starts with deep research. Infusing tone with trust. Brainstorms? More like cerebral tsunamis. Engagement on all fronts. Beyond blogs. Outbound value.
What can we do with content?
Feed potential new business, fuel organic growth, drive brand awareness, and strengthen existing relationships.
That's what we did for BASF Dispersions and Resins when they requested a relevant, targeted content marketing program.
"BASF Insights: Where business meets science" is a content marketing program with fresh angles on highly-technical topics, infused with quotes, insights, and advice from real BASF experts.
It's also content that respects the reader's intelligence, time, challenges, and passion.
Month-over-month, the site is seeing higher return visits, and a higher number of articles a user reads per visit, showing a growing level of interest in content and topics.
Plus, email click-through-rates (CTR), forwards, document downloads, and read rates consistently crush industry averages.
And feed BASF leads.
Packaging and print
The beer box barriers
TRANSPORTATION AND CONSTRUCTION
Science behind white roof coating
Paint Pop Quiz
Show me, don't tell me.
You'll like this one.
ACS Valves wanted to showcase their easy-clean valve. Our answer?
Well, we'll just show you.