Process and Approach
What We’re Reading: Week of Oct. 16, 2017
October 18, 2017 What We’re Reading: Week of Oct. 16, 2017

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Analytics and Engagement
Don't fear the CASL (Well, fear it a little.)
May 18, 2017 Don't fear the CASL (Well, fear it a little.)

A look at the danger and the opportunity in coming CASL regulations.

Content and Creative
Rules I gave my team for writing B2B content
May 4, 2017 Rules I gave my team for writing B2B content

When a new writer starts at motum b2b, this is one of the first things they are given to read. We thought we'd share it with you.

Content and Creative
Should you start advertising on social media? Yes, yes you should.
February 16, 2016 Should you start advertising on social media? Yes, yes you should.

Social media advertising can seem daunting but with a little know-how, you can elevate your brand to a whole new level.

Content and Creative
B2B my Valentine
February 12, 2016 B2B my Valentine

Share a valentine with your favourite b2b marketer

Content and Creative
Not using GIFs in your social content? We have 4 things to say to you
January 6, 2016 Not using GIFs in your social content? We have 4 things to say to you

Analytics and Engagement
How to show brand-new audiences you're smart...and then convert them
October 20, 2015 How to show brand-new audiences you're smart...and then convert them

Check out our SlideShare on one great way to convert brand-new audiences

Websites and Apps
Should marketers learn how to code?
October 20, 2015 Should marketers learn how to code?

motum b2b's Mark Whiting tells you why coding is important as a marketer--but not for the reasons you might think.

Websites and Apps
motum b2b heads to An Event Apart, Chicago
September 3, 2015 motum b2b heads to An Event Apart, Chicago

An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!

Process and Approach
Honestly, why should you hire an agency?
June 15, 2015 Honestly, why should you hire an agency?

Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business.

Analytics and Engagement
Are your pingback settings leaving you vulnerable?
February 25, 2015 Are your pingback settings leaving you vulnerable?

Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site.

Content and Creative
The 80/20 Approach to Social Media
December 3, 2014 The 80/20 Approach to Social Media

Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”