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Master your fear of these marketing tools
WEBSITES & APPS Master your fear of these marketing tools
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Email design tricks to net you more clicks
WEBSITES & APPS Email design tricks to net you more clicks
Content & Creative
What We’re Reading: Week of Nov. 5, 2018
November 5, 2018 What We’re Reading: Week of Nov. 5, 2018

This week: Gating B2B content, personalizing your message, a guide to LinkedIn hashtags, and an illustrated lesson in marketing humility.

Analytics & Engagement
What We’re Reading: Week of Nov. 1, 2018
November 1, 2018 What We’re Reading: Week of Nov. 1, 2018

This week: Key marketing metrics to share with your CEO, B2B is Instagram’s new best friend, and SEO horror stories.

Content & Creative
What We’re Reading: Week of Oct. 15, 2018
October 12, 2018 What We’re Reading: Week of Oct. 15, 2018

This week: LinkedIn B2B influencers, storming the C-suite, new video marketing rules, and social media authenticity.

Analytics & Engagement
What We’re Reading: Week of Oct. 8, 2018
October 10, 2018 What We’re Reading: Week of Oct. 8, 2018

This week: Solving B2B content strategy issues, boosting signup form conversions, and social media posting tips.

Content & Creative
What We’re Reading: Week of Oct. 1, 2018
September 28, 2018 What We’re Reading: Week of Oct. 1, 2018

This week: B2B inbound marketing, risky marketing tactics, digital marketing strategies for 2019, and image alt text explained.

Content & Creative
What We’re Reading: Week of Sept. 17, 2018
September 14, 2018 What We’re Reading: Week of Sept. 17, 2018

This week: B2B social media tips, content lessons from Tina Fey, sciencey ways to boost conversions, and AI for SEO content.

Content & Creative
What We’re Reading: Week of Sept. 10, 2018
September 10, 2018 What We’re Reading: Week of Sept. 10, 2018

This week: B2B advice from a LinkedIn marketing director, humanizing your brand, and tips for marketers who suck at video.

Content & Creative
What We’re Reading: Week of Sept. 3, 2018
August 31, 2018 What We’re Reading: Week of Sept. 3, 2018

This week: More B2B trends, marketing automation school, focusing your B2B goals, and zombified marketing lessons.

Analytics & Engagement
Here comes a new challenger (in marketing analytics!)
August 29, 2018 Here comes a new challenger (in marketing analytics!)

Motum’s new marketing coordinator climbs analytics hurdles — and scales literal mountains

Content & Creative
What We’re Reading: Week of Aug. 27, 2018
August 27, 2018 What We’re Reading: Week of Aug. 27, 2018

This week: Tech for B2B co-creation, webinar best practices, an Instagram photo editing guide, and the psychology of advertising.

Content & Creative
What We’re Reading: Week of Aug. 20, 2018
August 17, 2018 What We’re Reading: Week of Aug. 20, 2018

This week: Sales planning tools for B2B customer experience, AMS as an ROI-booster, Facebook tricks for 2018, and reflections on agency life.

Analytics & Engagement
What We’re Reading: Week of Aug. 13, 2018
August 13, 2018 What We’re Reading: Week of Aug. 13, 2018

This week: Investing in SEO and social media marketing, quickfire Pardot tips, and lessons from 5 major marketing stunts.

Content & Creative
What We’re Reading: Week of Aug. 6, 2018
August 3, 2018 What We’re Reading: Week of Aug. 6, 2018

This week: B2B campaign inspiration, video strategies from marketing experts, a social media glossary, and an easier customer research method.

Content & Creative
What We’re Reading: Week of Aug. 1, 2018
July 30, 2018 What We’re Reading: Week of Aug. 1, 2018

This week: Marketing quandaries that keep you up at night, an explainer video cheat sheet, and creativity tips from a Pixar animator.

Content & Creative
What We’re Reading: Week of Jul. 23, 2018
July 23, 2018 What We’re Reading: Week of Jul. 23, 2018

This week: Inside the mind of a buyer, B2B video tips, and social media marketing lessons from Netflix.

Content & Creative
What We’re Reading: Week of Jul. 16, 2018
July 13, 2018 What We’re Reading: Week of Jul. 16, 2018

This week: Success metrics for B2B marketers, boosting creativity, a UX design hack, and reviving your Facebook ad conversion efforts.

Content & Creative
What We’re Reading: Week of Jul. 9, 2018
July 6, 2018 What We’re Reading: Week of Jul. 9, 2018

This week: Social video tips, GDPR email lessons, picking the right tradeshows, and a copywriting habit to break.

Content & Creative
What We’re Reading: Week of Jul. 2, 2018
June 29, 2018 What We’re Reading: Week of Jul. 2, 2018

This week: Trends to inspire B2B marketers, the difference between reach and impressions, personalized CTAs, and Cannes award-winning ads.

Websites & Apps
Upgrade your SEO toolbox
June 28, 2018 Upgrade your SEO toolbox

Take a deeper dive into Craft’s SEO capabilities for B2B

Analytics & Engagement
What We’re Reading: Week of Jun. 25, 2018
June 25, 2018 What We’re Reading: Week of Jun. 25, 2018

This week: B2B influencer research, identifying useless metrics, search as a lead generator, and engaging readers until the end of a page.

Analytics & Engagement
What We’re Reading: Week of Jun. 18, 2018
June 19, 2018 What We’re Reading: Week of Jun. 18, 2018

This week: LinkedIn Carousel Ads, data filtering in Google Analytics, reaching your email audience, and influencing buyers with color and typography.

Content & Creative
What We’re Reading: Week of Jun. 11, 2018
June 8, 2018 What We’re Reading: Week of Jun. 11, 2018

This week: Building trust with B2B buyers, Optimize and Adwords integration, social media marketing tips, and email marketing lessons from Nickelback.

Analytics & Engagement
What We’re Reading: Week of Jun. 4, 2018
May 31, 2018 What We’re Reading: Week of Jun. 4, 2018

This week: Google and GDPR, dying B2B blogging trends, a social media + SEO experiment, and marketing automation meets Skynet.

Content & Creative
What We’re Reading: Week of May 28, 2018
May 25, 2018 What We’re Reading: Week of May 28, 2018

This week: Data collection after GDPR, blogging in B2B, maximizing your marketing data, and visual content marketing inspiration.

Websites & Apps
Why we’re falling in love with Craft CMS
May 22, 2018 Why we’re falling in love with Craft CMS

The Motum web department is swooning over the B2B benefits of Craft. Here’s why.

Analytics & Engagement
What We’re Reading: Week of May 21, 2018
May 18, 2018 What We’re Reading: Week of May 21, 2018

This week: Staying calm about GDPR, proving the value of B2B marketing, changes to Google meta descriptions, and digital marketing comedy gold.

Analytics & Engagement
Motum B2B adds a new marketing coordinator
May 15, 2018 Motum B2B adds a new marketing coordinator

Our engagement and analytics department just got more engaging with the addition of Shoby Khan.

Analytics & Engagement
What We’re Reading: Week of May 14, 2018
May 11, 2018 What We’re Reading: Week of May 14, 2018

This week: Interactive content in B2B marketing, balancing SEO keywords and quality, B2B analytics tricks, and phony phone calls from robots.

Content & Creative
Our new senior writer has arrived!
May 8, 2018 Our new senior writer has arrived!

Motum B2B welcomes an experienced trade press editor to its growing content team.

Content & Creative
What We’re Reading: Week of May 7, 2018
May 4, 2018 What We’re Reading: Week of May 7, 2018

This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer.

Content & Creative
What We’re Reading: Week of May 1, 2018
April 27, 2018 What We’re Reading: Week of May 1, 2018

This week: Demand generation tech for B2B, spam emails, ideal video length for your social platform, and anatomy of a popular tweet.

Process & Approach
What We’re Reading: Week of Apr. 23, 2018
April 20, 2018 What We’re Reading: Week of Apr. 23, 2018

This week: Personalizing B2B experiences with AI, lessons from tradeshows past, keyword research trends, and AR banner ads.

Process & Approach
Stop annoying your B2B audience
April 18, 2018 Stop annoying your B2B audience

Adjust these five marketing habits to reach your B2B audience without badgering them.

Analytics & Engagement
What We’re Reading: Week of Apr. 16, 2018
April 16, 2018 What We’re Reading: Week of Apr. 16, 2018

This week: Digital spring cleaning, email marketing mishaps, connecting with millennials in B2B, and defining your brand's social media voice.

Content & Creative
What We’re Reading: Week of Apr. 9, 2018
April 10, 2018 What We’re Reading: Week of Apr. 9, 2018

This week: Mobile video in B2B marketing, SEO meta tags, an influx of Instagram users, and improving communication with your CFO.

Analytics & Engagement
What We’re Reading: Week of Apr. 2, 2018
April 2, 2018 What We’re Reading: Week of Apr. 2, 2018

This week: B2B digital advertising, video ads on LinkedIn, martech advice for B2B, and identifying key email metrics.

Content & Creative
What We’re Reading: Week of Mar. 26, 2018
March 23, 2018 What We’re Reading: Week of Mar. 26, 2018

This week: Exceptional B2B marketing examples, content marketing evolution, Twitter anti-spam updates, and a study on clickbait headlines.

Websites & Apps
What We’re Reading: Week of Mar. 19, 2018
March 20, 2018 What We’re Reading: Week of Mar. 19, 2018

This week: People-based marketing with tech, B2B growth drivers, takeaways from SXSW, and using all caps in email subjects.

Content & Creative
What We’re Reading: Week of Mar. 12, 2018
March 13, 2018 What We’re Reading: Week of Mar. 12, 2018

This week: Lead quality in B2B, sales and marketing alignment roadblocks, social media lessons from 2017, and an Instagram awards celebration.

Content & Creative
What We’re Reading: Week of Mar. 5, 2018
March 5, 2018 What We’re Reading: Week of Mar. 5, 2018

This week: Non-promotional content strategies, B2B digital marketing tips, boosting creative productivity, and rewarding creative risks.

Branding & Design
What We’re Reading: Week of Feb. 26, 2018
February 23, 2018 What We’re Reading: Week of Feb. 26, 2018

This week: B2B sales and marketing alignment, draining the Facebook and Google swamp, and Shutterstock’s 2018 creative trends.

Content & Creative
Meet our new editorial director Corinne Lynds
February 21, 2018 Meet our new editorial director Corinne Lynds

Help us welcome Corinne to the Motum team!

Blog
Test your marketing jargon vocabulary
February 14, 2018 Test your marketing jargon vocabulary

Ever come across marketing jargon that makes you want to throw your eyeballs across the room? Think you know enough to pick the culprits out of a lineup? Put your marketing vocabulary to the test — no Google allowed!

Content & Creative
What We’re Reading: Week of Feb. 12, 2018
February 14, 2018 What We’re Reading: Week of Feb. 12, 2018

This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.

Content & Creative
What We’re Reading: Week of Feb. 5, 2018
February 6, 2018 What We’re Reading: Week of Feb. 5, 2018

This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.

Content & Creative
What We’re Reading: Week of Feb. 1, 2018
January 31, 2018 What We’re Reading: Week of Feb. 1, 2018

This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.

Content & Creative
What We’re Reading: Week of Jan. 8, 2018
January 11, 2018 What We’re Reading: Week of Jan. 8, 2018

This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.

Content & Creative
What We’re Reading: Week of Jan. 1, 2018
January 4, 2018 What We’re Reading: Week of Jan. 1, 2018

This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 4
December 8, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 4

In part 4, Motum’s VP of Technology Mark Whiting breaks down the pros and cons of a custom-built website.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 3
December 7, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 3

In part 3, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of the Honda Civics of websites: Drupal, Joomla, and yes, WordPress.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 2
December 5, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 2

In part 2, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of WYSIWYG site builders, like SquareSpace.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 1
December 4, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 1

From SquareSpace and Wordpress to custom builds, here’s what you need to know before you spend money on your next website build.

Content & Creative
Twitter trolls and you: Disarm without harm
December 1, 2017 Twitter trolls and you: Disarm without harm

Or how to kill Twitter trolls with kindness, humour, and honesty.

Content & Creative
What We’re Reading: Week of Nov. 20, 2017
November 23, 2017 What We’re Reading: Week of Nov. 20, 2017

This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.

Content & Creative
What We’re Reading: Week of Nov. 13, 2017
November 15, 2017 What We’re Reading: Week of Nov. 13, 2017

This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.

Content & Creative
What We’re Reading: Week of Nov. 6, 2017
November 9, 2017 What We’re Reading: Week of Nov. 6, 2017

This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.

Blog
What We’re Reading: Week of Nov. 1, 2017
November 2, 2017 What We’re Reading: Week of Nov. 1, 2017

This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.

Content & Creative
Supernatural marketing tactics that can’t be killed
October 27, 2017 Supernatural marketing tactics that can’t be killed

These marketing techniques are so old they should be pushing up daisies. But. They. Just. Won't. Die.

Process & Approach
What We’re Reading: Week of Oct. 23, 2017
October 25, 2017 What We’re Reading: Week of Oct. 23, 2017

This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.

Process & Approach
What We’re Reading: Week of Oct. 16, 2017
October 18, 2017 What We’re Reading: Week of Oct. 16, 2017

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.

Analytics & Engagement
Don't fear the CASL (Well, fear it a little.)
May 18, 2017 Don't fear the CASL (Well, fear it a little.)

A look at the danger and the opportunity in coming CASL regulations.

Content & Creative
Rules I gave my team for writing B2B content
May 4, 2017 Rules I gave my team for writing B2B content

When a new writer starts at motum b2b, this is one of the first things they are given to read. We thought we'd share it with you.

Content & Creative
Should you start advertising on social media? Yes, yes you should.
February 16, 2016 Should you start advertising on social media? Yes, yes you should.

Social media advertising can seem daunting but with a little know-how, you can elevate your brand to a whole new level.

Content & Creative
B2B my Valentine
February 12, 2016 B2B my Valentine

Share a valentine with your favourite b2b marketer

Content & Creative
Not using GIFs in your social content? We have 4 things to say to you
January 6, 2016 Not using GIFs in your social content? We have 4 things to say to you

Analytics & Engagement
How to show brand-new audiences you're smart...and then convert them
October 20, 2015 How to show brand-new audiences you're smart...and then convert them

Check out our SlideShare on one great way to convert brand-new audiences

Websites & Apps
Should marketers learn how to code?
October 20, 2015 Should marketers learn how to code?

motum b2b's Mark Whiting tells you why coding is important as a marketer--but not for the reasons you might think.

Websites & Apps
motum b2b heads to An Event Apart, Chicago
September 3, 2015 motum b2b heads to An Event Apart, Chicago

An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!

Process & Approach
Honestly, why should you hire an agency?
June 15, 2015 Honestly, why should you hire an agency?

Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business.

Analytics & Engagement
Are your pingback settings leaving you vulnerable?
February 25, 2015 Are your pingback settings leaving you vulnerable?

Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site.

Content & Creative
The 80/20 Approach to Social Media
December 3, 2014 The 80/20 Approach to Social Media

Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”