Welcome to the Thinktank.

This week: 6 little-known B2B content tips, the inverted pyramid method in SEO copywriting, and social video advertising in 2021

Having a well-designed UX and UI is increasingly important as competition grows and B2B buyers become more tech-savvy

This week: Making moments in B2B, link clicks in Google Analytics 4, TV advertising’s evolution, and the latest NFT news

This week: IoT and B2B customer engagement, tips for a hybrid work model, and fostering a psychologically safe workplace

This week: Omnichannel B2B experiences, 2021 visual marketing trends, COVID and SEO, and the environmental cost of NFTs.

Two Motum B2B marketing veterans talk B2B trends to watch in 2021 and beyond

This week: Must-haves for your B2B website, how to bring marketing and sales together, and the power of Facebook’s AI

This week: ABM campaign personalization, Google privacy changes, what viewers want from content, and using AI to bring photos to life

This week: Strong B2B campaigns, creating a memorable brand, getting customers to agree to a case study, and the rebranding of Mr. Potato Head

This week: B2B LinkedIn tips to know, contact page mistakes, and the future of the office (according to kids)

Motum B2B’s President and CEO discusses the challenges and triumphs of leading a B2B marketing agency in 2020

This week: How to write a webinar script, a brief Google UX timeline, and this year’s crop of Super Bowl ads

This week: Instagram Stories in B2B, Google’s feud with the Australian government, and the end of the 5-day workweek

This week: What losing third-party data means for B2B, customer behaviour tips, a different way to create content, and when positivity turns toxic

This week: The relationship between B2B sales and marketing, 2021 marketing trends, PPC budget planning, and home office style tips

This week: Global B2B marketing trends for 2021, profit-per-click, AI’s carbon footprint, and Burger King’s support for local eateries

Social listening uncovers valuable B2B marketing insights that might otherwise fall under the radar

This week: Reach new audiences with empathetic marketing, vertical search engines in B2B, and 5 Slack etiquette rules

This week: Audience vs. community, marketing research accuracy, e-commerce trends, and a B2B video marketing podcast

This week: Linking B2B content with outbound marketing, the role of B2B in 2020’s economy, and 5 great ads from Australia

This week: The B2B buyer journey in 2020, leveraging B2B influencers, implementing marketing automation, and a creepy virtual escape room

Why search engine optimization is the marathon your brand needs to run

This week: The state of B2B content, a strange year in digital marketing, and building relationships with psychology

This week: The struggles of creating B2B content during the pandemic, the changing digital marketing landscape, how brands are supporting World Mental Health Day, and 4 ways to improve Zoom

This week: Fixing friction in B2B, quantifying your content, and pros and cons of remote work

This week: B2B storytelling, “contact us” page tips, escaping your comfort zone and a slimy Scottish coronavirus health advert

Progressive web apps, or PWAs, can be a great alternative to pricey native apps, but they have their limitations.

This week: B2B customer experience, agile marketing tips, the benefits of awkward silence, and a not-so-secret society

This week: B2B marketing mentality, the low-down on algorithms, ethical marketing, and a new take on virtual events

This week: B2B storytelling, prepping for the holiday season, work-from-home strategies, and Instagram’s newest social feature

Google Data Studio is a helpful tool for making your data more presentable and accessible

This week: B2B microsegmentation, bolstering content marketing with analytics and reducing workplace stress

This week: How to earn more revenue from your B2B site, making decisions in tough times, promoting diversity with remote work, and the return of Pokémon Go

This week: CTA tips for B2B lead generation, how SEO has changed in 2020, recovering from a work mistake, and July’s Facebook Ads boycott

This week: New LinkedIn tools, content marketing productivity tips, positive changes from COVID, and video game meetings.

Why is having a great headline so important? Two Motum B2B copywriters share their thoughts.

This week: B2B innovation in COVID-19, benefits of dynamic content, the return of conferences, and the digital pollution problem

This week: The truth about real-time marketing, the COVID marketing playbook, constructive conflict, and a Heinz Ketchup puzzle

What goes into a web form that converts? Two Motum B2B developers discuss the dos and don’ts

This week: B2B email tips, the hunt for data quality, how to overhaul your work habits, and a filter for face-touchers

This week: Data-driven B2B marketing, staying sane while working from home, skills that new marketers need, and how Ford is advertising during the coronavirus.

We're all working remotely and staying home to help flatten the curve. So, how are we staying connected (and sane)?

Taking care of our clients and ourselves

This week: Building a B2B customer community, why SEO upkeep is important, tips for connecting with a remote team, and a creative toaster ad

This week: Grow your B2B blog organically, signs your MarTech isn’t working, a remarketing playbook, and how Corona is dealing with coronavirus

What makes ABM strategies so effective, and what does your team need to implement one? Two Motum B2B marketing strategists discuss

This week: ABM strategy tips, Google’s mobile indexing push, and a dirty dishes delivery ad

This week: Local SEO strategy, content marketing for manufacturers, AI-generated logos, and an intentionally gross Burger King ad

This week: The B2B platform revolution, the role of purpose in B2B, being personal without being creepy, and a crazy Croc collaboration

This week: Relationship building for B2B customers, keeping employees happy, the rise of the 7-second ad, and a Spotify Premium ad campaign

This week: a nifty email marketing infographic, 7 tips to prevent customer churn, how a warmer climate will change work, and 6-packs for change

This week: Podcasting for B2Bs, capturing attention with videos, avoiding decision fatigue, and the return of the Old Spice guy

This week: Modifying your e-commerce campaign, why reputation matters, how to praise without creating jealousy, and a Nike ad for the Year of the Rat

This week: Link-building for SEO, B2B marketing mistakes to avoid, the content bubble myth, and the eerily human-like robots at CES

This week: Google’s tips for heading SEO, offices of the future, work-life balance, and a creepily creative Dracula ad.

This week: Retaining B2B customers, why “important” job titles don’t matter, social tips for manufacturers, and a green poster brought to you by the colour blue.

This week: B2B design through the ages, Time’s Person of the Year, the difference between millennials and Gen Z, and the biggest marketing fails of 2019.

This week: 8 work resolutions for 2020, a case for B2B social video marketing, and the rise of 5-second ads.

Proper use of whitespace is a key element of strong web design. We talked to Motum’s dev gurus to learn more

This week: Festive ads, leveraging content, workplace nightmares, and B2B website blunders.

This week: Holiday season SEO trends, work procrastination, and a marketing campaign for aerial outerwear.

This week: Millennial B2B buyers, email scheduling tips, online dating for cows, and some stats to start your week.

This week: Sales and marketing alignment lessons, scary marketing mistakes, consumers as heroes, and email marketing software basics.

Brand journalism is a popular approach in B2B content marketing. Using a few tricks of the trade will make your content speak with authority

This week: Marketing successes in 2019, how tech influences B2B marketing, SEO for voice search, and writing content for people who skim.

This week: Reduce B2B website launch anxiety, revitalize your content marketing, build better customer relationships, and take teambuilding personality tests.

Chatbots start conversations with prospects and lead them down carefully cultivated paths

This week: B2B marketing ROI boosters, LinkedIn ad budgeting tips, how to run meetings efficiently, and computer-generated influencers.

This week: Anti-clickbait writing tips, PPC ad campaign ideas, LinkedIn algorithm updates, and Instagram Story marketing.

This week: Chatbots, B2B marketing best practices, and a logo-less ad campaign.

Motum B2B’s content team shares some tasty tidbits for clearer, more direct writing

This week: B2B social strategy, learning marketing automation, and a guide to video for business.

This week: AR and VR engagement in B2B, emotional marketing for B2B audiences, data privacy law on chatbots, and AI copywriters.

This week: A 3-tier B2B video marketing strategy, website page speed, how to run better panels, and meeting tips from Microsoft’s CEO.

This week: Amazon’s B2B challenger, lead gen with email marketing, reports that go beyond ROI, and open-ended sales questions.

This week: 8 tradeshow engagement tips, SEO vs PPC, a minimalist social strategy, and a cartoon on managing risk.

This week: An ultimate B2B marketing guide, AI marketing attribution, the case for A/B testing, and a marketing basketball analogy.

This week: B2B storytelling, Google link valuation, goodbye to an ad satire icon, and a case for cats in B2B marketing.

This week: Happy Canada Day! Also, B2B marketing for people, an influencer marketing infographic, thought leadership, and 15 Instagram trends.

Make your brand’s style sing with web copy that speaks volumes

This week: Companies are people too, marketing outreach tactics, data speaks volumes, and a brand marketing slam dunk.

This week: Socially responsible B2B deals, a Google search redesign, web security for marketers, and how to keep marketing out of your summer vacation.

This week: Data-driven marketing, landing page speed, SEO and progressive web apps, and a Twitter marketing guide.

This week: B2B marketing for humans, the failings of cause marketing, the rise of chatbots, and a cartoon about creative reviews.

This week: B2B landing page conversions, boosting tradeshow attendance, Star Wars marketing lessons, and SEO myth-busting.

This week: Segmenting by customer behavior, the future of digital marketing, meme marketing lessons, and the sounds of Coca-Cola.

‘Invest once and extend’ — Display, educate and convert with budget-friendly interactives

This week: Bottom-funnel content marketing, a GoT sales vs. marketing infographic, B2B email marketing questions, and the digital divide on algorithms.

This week: B2B brand advocates, the future of marketing, SEO facts for high rankings, and another elaborate ad campaign.

This week: April Fool’s Day ads, thought leadership content, B2B engagement via content, and successful mission-driven brands.

This week: B2B marketing automation for tradeshows, standout emails, and balancing traditional and digital marketing.

This week: B2B customer experience, the marketing flywheel and a LinkedIn marketing checklist.

This week: Activate partnerships, generate leads, land a B2B marketing knockout and give your toolkit the Marie Kondo treatment.

To make sparks fly with your B2B audience, you'll need a magnetic marketing style! Take our Valentine’s Day quiz for insight into your marketing dating profile.

This week: Inbound strategy, hands-off marketing techniques and tips for the budget-conscious B2B marketer.

Three big ad campaigns prove it pays to create memorable moments with customers

This week: 2019 marketing trends, trends, trends, plus a guide to Instagram success.

Happy New Year! This week: A review of 2018 marketing, 2019 social media predictions, the impact of jargon on marketing strategy, and communicating complex ideas.

This holiday season, the Motum B2B marketing crew has these gifts on our wish lists

This week: Book recommendations to get you through the holidays!

This week: Evolving digital marketing tech, sales enablement for B2B marketers, 2018 social media highlights, and a holiday book list.

This week: B2B content marketing inspiration, digital trend predictions, cross-platform social tips, and 5 ways to sell more at tradeshows.

Decision time: Use an in-house server, pay a hosting service, or join the cloud? A Motum B2B tech nerd helps you weigh the options

This week: The postmodern marketing experience, AI for B2B marketers, and tips to boost organic video views.

This week: Understanding connected consumers in B2B, how marketing can help close sales, and landing page tips to make a great first impression.

This week: Gating B2B content, personalizing your message, a guide to LinkedIn hashtags, and an illustrated lesson in marketing humility.

This week: Key marketing metrics to share with your CEO, B2B is Instagram’s new best friend, and SEO horror stories.

Make friends with your B2B marketing boogeymen for better results

This week: LinkedIn B2B influencers, storming the C-suite, new video marketing rules, and social media authenticity.

This week: Solving B2B content strategy issues, boosting signup form conversions, and social media posting tips.

This week: B2B inbound marketing, risky marketing tactics, digital marketing strategies for 2019, and image alt text explained.

Here's some design advice to boost conversions on your next email campaign

This week: B2B social media tips, content lessons from Tina Fey, sciencey ways to boost conversions, and AI for SEO content.

This week: B2B advice from a LinkedIn marketing director, humanizing your brand, and tips for marketers who suck at video.

This week: More B2B trends, focusing your B2B goals, and zombified marketing lessons.

This week: Tech for B2B co-creation, webinar best practices, an Instagram photo editing guide, and the psychology of advertising.

This week: Sales planning tools for B2B customer experience, AMS as an ROI-booster, Facebook tricks for 2018, and reflections on agency life.

This week: Investing in SEO and social media marketing, quickfire Pardot tips, and lessons from 5 major marketing stunts.

This week: B2B campaign inspiration, video strategies from marketing experts, a social media glossary, and an easier customer research method.

This week: Marketing quandaries that keep you up at night, an explainer video cheat sheet, and creativity tips from a Pixar animator.

This week: Inside the mind of a buyer, B2B video tips, and social media marketing lessons from Netflix.

This week: Success metrics for B2B marketers, boosting creativity, a UX design hack, and reviving your Facebook ad conversion efforts.

This week: Social video tips, GDPR email lessons, picking the right tradeshows, and a copywriting habit to break.

This week: Trends to inspire B2B marketers, the difference between reach and impressions, personalized CTAs, and Cannes award-winning ads.

Take a deeper dive into Craft’s SEO capabilities for B2B

This week: B2B influencer research, identifying useless metrics, search as a lead generator, and engaging readers until the end of a page.

This week: LinkedIn Carousel Ads, data filtering in Google Analytics, reaching your email audience, and influencing buyers with color and typography.

This week: Building trust with B2B buyers, Optimize and Adwords integration, social media marketing tips, and email marketing lessons from Nickelback.

This week: Google and GDPR, dying B2B blogging trends, a social media + SEO experiment, and marketing automation meets Skynet.

This week: Data collection after GDPR, blogging in B2B, maximizing your marketing data, and visual content marketing inspiration.

The Motum web department is swooning over the B2B benefits of Craft. Here’s why.

This week: Staying calm about GDPR, proving the value of B2B marketing, changes to Google meta descriptions, and digital marketing comedy gold.

Our engagement and analytics department just got more engaging with the addition of Shoby Khan.

This week: Interactive content in B2B marketing, balancing SEO keywords and quality, B2B analytics tricks, and phony phone calls from robots.

This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer.

This week: Demand generation tech for B2B, spam emails, ideal video length for your social platform, and anatomy of a popular tweet.

This week: Personalizing B2B experiences with AI, lessons from tradeshows past, keyword research trends, and AR banner ads.

Adjust these five marketing habits to reach your B2B audience without badgering them.

This week: Digital spring cleaning, email marketing mishaps, connecting with millennials in B2B, and defining your brand's social media voice.

This week: Mobile video in B2B marketing, SEO meta tags, an influx of Instagram users, and improving communication with your CFO.

This week: B2B digital advertising, video ads on LinkedIn, martech advice for B2B, and identifying key email metrics.

This week: Exceptional B2B marketing examples, content marketing evolution, Twitter anti-spam updates, and a study on clickbait headlines.

This week: People-based marketing with tech, B2B growth drivers, takeaways from SXSW, and using all caps in email subjects.

This week: Lead quality in B2B, sales and marketing alignment roadblocks, social media lessons from 2017, and an Instagram awards celebration.

This week: Non-promotional content strategies, B2B digital marketing tips, boosting creative productivity, and rewarding creative risks.

This week: B2B sales and marketing alignment, draining the Facebook and Google swamp, and Shutterstock’s 2018 creative trends.

Help us welcome Corinne to the Motum team!

Ever come across marketing jargon that makes you want to throw your eyeballs across the room? Think you know enough to pick the culprits out of a lineup? Put your marketing vocabulary to the test — no Google allowed!

This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.

This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.

This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.

This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.

This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.

In part 4, Motum’s VP of Technology Mark Whiting breaks down the pros and cons of a custom-built website.

In part 3, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of the Honda Civics of websites: Drupal, Joomla, and yes, WordPress.

In part 2, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of WYSIWYG site builders, like SquareSpace.

From SquareSpace and Wordpress to custom builds, here’s what you need to know before you spend money on your next website build.

Or how to kill Twitter trolls with kindness, humour, and honesty

This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.

This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.

This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.

This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.

These marketing techniques are so old they should be pushing up daisies. But. They. Just. Won't. Die.

This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.

A look at the danger and the opportunity in coming CASL regulations

When a new writer starts at Motum B2B, this is one of the first things they are given to read. We thought we'd share it with you

Social media advertising can seem daunting, but with a little know-how, you can elevate your brand to a whole new level

Share a valentine with your favourite B2B marketer

Making the case for GIFs in B2B social media marketing

Check out our SlideShare on one great way to convert brand-new audiences

Motum B2B's Mark Whiting tells you why coding is important as a marketer — but not for the reasons you might think

An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!

Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business

Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site

Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”