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Content & Creative
What We’re Reading: Week of Feb. 12, 2018
February 14, 2018 What We’re Reading: Week of Feb. 12, 2018

This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.

Content & Creative
What We’re Reading: Week of Feb. 5, 2018
February 6, 2018 What We’re Reading: Week of Feb. 5, 2018

This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.

Content & Creative
What We’re Reading: Week of Feb. 1, 2018
January 31, 2018 What We’re Reading: Week of Feb. 1, 2018

This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.

Content & Creative
What We’re Reading: Week of Jan. 8, 2018
January 11, 2018 What We’re Reading: Week of Jan. 8, 2018

This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.

Content & Creative
What We’re Reading: Week of Jan. 1, 2018
January 4, 2018 What We’re Reading: Week of Jan. 1, 2018

This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 4
December 8, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 4

In part 4, Motum’s VP of Technology Mark Whiting breaks down the pros and cons of a custom-built website.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 3
December 7, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 3

In part 3, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of the Honda Civics of websites: Drupal, Joomla, and yes, WordPress.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 2
December 5, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 2

In part 2, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of WYSIWYG site builders, like SquareSpace.

Websites & Apps
Talk nerdy to me: Finding the best website tech for your B2B business, part 1
December 4, 2017 Talk nerdy to me: Finding the best website tech for your B2B business, part 1

From SquareSpace and Wordpress to custom builds, here’s what you need to know before you spend money on your next website build.

Content & Creative
Twitter trolls and you: Disarm without harm
December 1, 2017 Twitter trolls and you: Disarm without harm

Or how to kill Twitter trolls with kindness, humour, and honesty.

Content & Creative
What We’re Reading: Week of Nov. 20, 2017
November 23, 2017 What We’re Reading: Week of Nov. 20, 2017

This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.

Content & Creative
What We’re Reading: Week of Nov. 13, 2017
November 15, 2017 What We’re Reading: Week of Nov. 13, 2017

This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.

Content & Creative
What We’re Reading: Week of Nov. 6, 2017
November 9, 2017 What We’re Reading: Week of Nov. 6, 2017

This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.

Blog
What We’re Reading: Week of Nov. 1, 2017
November 2, 2017 What We’re Reading: Week of Nov. 1, 2017

This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.

Content & Creative
Supernatural marketing tactics that can’t be killed
October 27, 2017 Supernatural marketing tactics that can’t be killed

These marketing techniques are so old they should be pushing up daisies. But. They. Just. Won't. Die.

Process & Approach
What We’re Reading: Week of Oct. 23, 2017
October 25, 2017 What We’re Reading: Week of Oct. 23, 2017

This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.

Process & Approach
What We’re Reading: Week of Oct. 16, 2017
October 18, 2017 What We’re Reading: Week of Oct. 16, 2017

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.

Analytics & Engagement
Don't fear the CASL (Well, fear it a little.)
May 18, 2017 Don't fear the CASL (Well, fear it a little.)

A look at the danger and the opportunity in coming CASL regulations.

Content & Creative
Rules I gave my team for writing B2B content
May 4, 2017 Rules I gave my team for writing B2B content

When a new writer starts at motum b2b, this is one of the first things they are given to read. We thought we'd share it with you.

Content & Creative
Should you start advertising on social media? Yes, yes you should.
February 16, 2016 Should you start advertising on social media? Yes, yes you should.

Social media advertising can seem daunting but with a little know-how, you can elevate your brand to a whole new level.

Content & Creative
B2B my Valentine
February 12, 2016 B2B my Valentine

Share a valentine with your favourite b2b marketer

Content & Creative
Not using GIFs in your social content? We have 4 things to say to you
January 6, 2016 Not using GIFs in your social content? We have 4 things to say to you

Analytics & Engagement
How to show brand-new audiences you're smart...and then convert them
October 20, 2015 How to show brand-new audiences you're smart...and then convert them

Check out our SlideShare on one great way to convert brand-new audiences

Websites & Apps
Should marketers learn how to code?
October 20, 2015 Should marketers learn how to code?

motum b2b's Mark Whiting tells you why coding is important as a marketer--but not for the reasons you might think.

Websites & Apps
motum b2b heads to An Event Apart, Chicago
September 3, 2015 motum b2b heads to An Event Apart, Chicago

An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!

Process & Approach
Honestly, why should you hire an agency?
June 15, 2015 Honestly, why should you hire an agency?

Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business.

Analytics & Engagement
Are your pingback settings leaving you vulnerable?
February 25, 2015 Are your pingback settings leaving you vulnerable?

Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site.

Content & Creative
The 80/20 Approach to Social Media
December 3, 2014 The 80/20 Approach to Social Media

Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”