Welcome to the Thinktank.No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
This week: Lead quality in B2B, sales and marketing alignment roadblocks, social media lessons from 2017, and an Instagram awards celebration.
This week: Non-promotional content strategies, B2B digital marketing tips, boosting creative productivity, and rewarding creative risks.
This week: B2B sales and marketing alignment, draining the Facebook and Google swamp, and Shutterstock’s 2018 creative trends.
Help us welcome Corinne to the Motum team!
This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.
This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.
This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.
This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.
This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.
In part 4, Motum’s VP of Technology Mark Whiting breaks down the pros and cons of a custom-built website.
In part 3, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of the Honda Civics of websites: Drupal, Joomla, and yes, WordPress.
In part 2, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of WYSIWYG site builders, like SquareSpace.
From SquareSpace and Wordpress to custom builds, here’s what you need to know before you spend money on your next website build.
Or how to kill Twitter trolls with kindness, humour, and honesty.
This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.
This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.
This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.
This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.
These marketing techniques are so old they should be pushing up daisies. But. They. Just. Won't. Die.
This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.
Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.
A look at the danger and the opportunity in coming CASL regulations.
When a new writer starts at motum b2b, this is one of the first things they are given to read. We thought we'd share it with you.
Social media advertising can seem daunting but with a little know-how, you can elevate your brand to a whole new level.
Share a valentine with your favourite b2b marketer
Check out our SlideShare on one great way to convert brand-new audiences
motum b2b's Mark Whiting tells you why coding is important as a marketer--but not for the reasons you might think.
An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!
Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business.
Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site.
Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”