Welcome to the Thinktank.No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.
This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.
This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.
These marketing techniques are so old they should be pushing up daisies. But. They. Just. Won't. Die.
This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.
Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.
A look at the danger and the opportunity in coming CASL regulations.
When a new writer starts at motum b2b, this is one of the first things they are given to read. We thought we'd share it with you.
Social media advertising can seem daunting but with a little know-how, you can elevate your brand to a whole new level.
Share a valentine with your favourite b2b marketer
Check out our SlideShare on one great way to convert brand-new audiences
motum b2b's Mark Whiting tells you why coding is important as a marketer--but not for the reasons you might think.
An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!
Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business.
Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site.
Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”