Welcome to the Thinktank.No buzzwords, no sells — just practical, thoughtful B2B marketing advice and discussions. And a few jokes, probably.
This week: Gating B2B content, personalizing your message, a guide to LinkedIn hashtags, and an illustrated lesson in marketing humility.
This week: Key marketing metrics to share with your CEO, B2B is Instagram’s new best friend, and SEO horror stories.
This week: LinkedIn B2B influencers, storming the C-suite, new video marketing rules, and social media authenticity.
This week: Solving B2B content strategy issues, boosting signup form conversions, and social media posting tips.
This week: B2B inbound marketing, risky marketing tactics, digital marketing strategies for 2019, and image alt text explained.
This week: B2B social media tips, content lessons from Tina Fey, sciencey ways to boost conversions, and AI for SEO content.
This week: B2B advice from a LinkedIn marketing director, humanizing your brand, and tips for marketers who suck at video.
This week: More B2B trends, marketing automation school, focusing your B2B goals, and zombified marketing lessons.
Motum’s new marketing coordinator climbs analytics hurdles — and scales literal mountains
This week: Tech for B2B co-creation, webinar best practices, an Instagram photo editing guide, and the psychology of advertising.
This week: Sales planning tools for B2B customer experience, AMS as an ROI-booster, Facebook tricks for 2018, and reflections on agency life.
This week: Investing in SEO and social media marketing, quickfire Pardot tips, and lessons from 5 major marketing stunts.
This week: B2B campaign inspiration, video strategies from marketing experts, a social media glossary, and an easier customer research method.
This week: Marketing quandaries that keep you up at night, an explainer video cheat sheet, and creativity tips from a Pixar animator.
This week: Inside the mind of a buyer, B2B video tips, and social media marketing lessons from Netflix.
This week: Success metrics for B2B marketers, boosting creativity, a UX design hack, and reviving your Facebook ad conversion efforts.
This week: Social video tips, GDPR email lessons, picking the right tradeshows, and a copywriting habit to break.
This week: Trends to inspire B2B marketers, the difference between reach and impressions, personalized CTAs, and Cannes award-winning ads.
Take a deeper dive into Craft’s SEO capabilities for B2B
This week: B2B influencer research, identifying useless metrics, search as a lead generator, and engaging readers until the end of a page.
This week: LinkedIn Carousel Ads, data filtering in Google Analytics, reaching your email audience, and influencing buyers with color and typography.
This week: Building trust with B2B buyers, Optimize and Adwords integration, social media marketing tips, and email marketing lessons from Nickelback.
This week: Google and GDPR, dying B2B blogging trends, a social media + SEO experiment, and marketing automation meets Skynet.
This week: Data collection after GDPR, blogging in B2B, maximizing your marketing data, and visual content marketing inspiration.
The Motum web department is swooning over the B2B benefits of Craft. Here’s why.
This week: Staying calm about GDPR, proving the value of B2B marketing, changes to Google meta descriptions, and digital marketing comedy gold.
Our engagement and analytics department just got more engaging with the addition of Shoby Khan.
This week: Interactive content in B2B marketing, balancing SEO keywords and quality, B2B analytics tricks, and phony phone calls from robots.
Motum B2B welcomes an experienced trade press editor to its growing content team.
This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer.
This week: Demand generation tech for B2B, spam emails, ideal video length for your social platform, and anatomy of a popular tweet.
This week: Personalizing B2B experiences with AI, lessons from tradeshows past, keyword research trends, and AR banner ads.
Adjust these five marketing habits to reach your B2B audience without badgering them.
This week: Digital spring cleaning, email marketing mishaps, connecting with millennials in B2B, and defining your brand's social media voice.
This week: Mobile video in B2B marketing, SEO meta tags, an influx of Instagram users, and improving communication with your CFO.
This week: B2B digital advertising, video ads on LinkedIn, martech advice for B2B, and identifying key email metrics.
This week: Exceptional B2B marketing examples, content marketing evolution, Twitter anti-spam updates, and a study on clickbait headlines.
This week: People-based marketing with tech, B2B growth drivers, takeaways from SXSW, and using all caps in email subjects.
This week: Lead quality in B2B, sales and marketing alignment roadblocks, social media lessons from 2017, and an Instagram awards celebration.
This week: Non-promotional content strategies, B2B digital marketing tips, boosting creative productivity, and rewarding creative risks.
This week: B2B sales and marketing alignment, draining the Facebook and Google swamp, and Shutterstock’s 2018 creative trends.
Help us welcome Corinne to the Motum team!
Ever come across marketing jargon that makes you want to throw your eyeballs across the room? Think you know enough to pick the culprits out of a lineup? Put your marketing vocabulary to the test — no Google allowed!
This week: Leveraging blockchain for B2B, Valentine’s email marketing advice, 8 accessibility tips for digital content, and breaking bad email habits.
This week: Super Bowl marketing insights, a Google study on teamwork, and a shift to Facebook transparency.
This week: Apple’s positive podcast ad analysis, Facebook news feed updates, practical A.I. tools, and B2B blockchain cross-border payments.
This week: A.I. for B2B, visual content marketing trends, the merits of LinkedIn for businesses, and a handy algorithm for YouTube advertisers.
This week: 2018 tech predictions, oversaturated content markets, B2B digital ad spend, New Year data lessons, and last year's most popular dictionary look-ups.
In part 4, Motum’s VP of Technology Mark Whiting breaks down the pros and cons of a custom-built website.
In part 3, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of the Honda Civics of websites: Drupal, Joomla, and yes, WordPress.
In part 2, MOTUM’s VP of Technology Mark Whiting breaks down the pros and cons of WYSIWYG site builders, like SquareSpace.
From SquareSpace and Wordpress to custom builds, here’s what you need to know before you spend money on your next website build.
Or how to kill Twitter trolls with kindness, humour, and honesty.
This week: Bonding with gadgets, electric-powered semi-trucks, and four-day work weeks.
This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations.
This week: CMOs on social media spending, web accessibility tips, and boosting creativity with boredom.
This week: 167 examples of content marketing, Twitter character count increase and what it means for your company, plus why we’re experimenting with how we host websites.
These marketing techniques are so old they should be pushing up daisies. But. They. Just. Won't. Die.
This week: comparing b2b marketing budgets, marketing in the age of anxiety, and new technology that has our web developers all aflutter.
Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.
A look at the danger and the opportunity in coming CASL regulations.
When a new writer starts at motum b2b, this is one of the first things they are given to read. We thought we'd share it with you.
Social media advertising can seem daunting but with a little know-how, you can elevate your brand to a whole new level.
Share a valentine with your favourite b2b marketer
Check out our SlideShare on one great way to convert brand-new audiences
motum b2b's Mark Whiting tells you why coding is important as a marketer--but not for the reasons you might think.
An Event Apart (AEA) is a conference about contemporary web design. While it’s unusual for the web team to get out from behind their desks for an extended period of time, it was definitely worth the effort to attend!
Hiring an agency is not a snap decision. Watch this webinar and make sure it’s the best choice for your business.
Is your site safe? DDoS (Distributed Denial of Service) attacks on over 160,000 WordPress sites have highlighted the importance of ensuring the security of your site.
Recently, our content team was asked by a client, “Should we be tweeting about things outside of company news, products and stories?”