Analytics & Engagement

What We’re Reading: Week of May 21, 2018

This week: Staying calm about GDPR, proving the value of B2B marketing, changes to Google meta descriptions, and digital marketing comedy gold. By Motum B2B May 18, 2018

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Email marketers: Don’t let GDPR psych you out

The email marketing world is abuzz with talk about the EU’s incoming General Data Protection Regulation (GDPR) — some of it reasonable, some bordering on doomsday-level. Econsultancy explains why the new legislation is far from the end of the world, especially if you’re prepared.

Proving your worth in B2B marketing

According to a UK survey, B2B companies are increasingly confident in the value of their marketing efforts. That said, executives still find there’s a struggle involved in getting decision-makers to recognize and approve their marketing strategies. Marketing Week discusses the challenge of proving your worth as a B2B marketer.

Keeping up with changes to Google meta description cutoffs

Google has rolled back a change it made earlier this year, reverting to a previous meta description character count. If that sounds mildly baffling to you, or if you want to know more about the most recent shift, check out Moz’s analysis of the stats.

Tickling your digital marketing funny bone

When we’re talking email metrics or market segmentation, marketers can seem like a serious bunch. Webbiquity’s 2018 roundup of standout digital marketing humor demonstrates how we can engage our customers with comedy gold — and have a good laugh while we’re at it.

(If you're in a hurry, here's our favourite of the bunch.)