Content & Creative

What We’re Reading: Week of May 7, 2018

This week: Echo chambers in B2B, marketing warfare, webinars for first-timers, and social media tactics on trend this summer. By MOTUM B2B May 4, 2018

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Avoiding echo chambers in B2B marketing

“Don’t feed the trolls” is quintessential advice for anyone using social media on the regular. In B2B marketing, as on Twitter, it’s equally important to avoid surrounding yourself with voices that will only reinforce your existing biases. B2B Marketing explains why you should avoid the echo chamber trap and offers advice on expanding your perspective.

Let there be war!

What lessons can we take away from the failures of major brands? Using Blockbuster as a prime example, Marketing Land claims you can never let your guard down in the marketing world, because constant warfare is the norm for many businesses.

“The idea that marketers are always at war sounds stressful,” says Mike Ouellette, Senior Content Writer at Motum B2B, “but I like the idea that you can’t be complacent in adopting new tech or methods.”

A beginner’s guide to webinars

Afraid to dip your toe in the webinar waters? Copyblogger offers three strategies to warm up for a webinar, quell performance anxiety and build new relationships with your audience.

6 social media trends in the summer spotlight

Event tie-ins, powerful imagery and social causes — according to DMN News, these are some of the social media trends expected to soak up the sun this summer. Keep reading to get the details and see the other trends expected to take off in 2018.