Analytics & Engagement

What We’re Reading: Week of Oct. 8, 2018

This week: Solving B2B content strategy issues, boosting signup form conversions, and social media posting tips. By MOTUM B2B October 10, 2018

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

How to do badass B2B content strategy

When you’re working with a small team or limited time frame, creating a B2B content marketing strategy may seem like a daunting task. Business2Community explains how to prioritize your content and address some common B2B content strategy challenges.

Convert more customers with well-designed forms

Web signup forms help grow your company’s mailing list and build up leads and conversions, but their effectiveness relies heavily on their structure and design. Hubspot shares 13 tips on creating sign up forms that deliver more conversions. 

(In case you missed it, the Motum team recently shared our own tips for boosting conversions with excellent email design.) 

2 guides to becoming a social media whiz           

Even if you have a knack for writing blog copy and other marketing material, social media is a whole different ball game. Hootsuite shares some simple, surprisingly fun advice to improve your social media writing chops.

If you’re looking for more direction on your social media imagery, check out this research-based guide from Content Marketing Institute.