Content & Creative

What We’re Reading: Week of Sept. 17, 2018

This week: B2B social media tips, content lessons from Tina Fey, sciencey ways to boost conversions, and AI for SEO content. By MOTUM B2B September 14, 2018

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Socialize your B2B business

Social media is instrumental to the success of B2Bs, helping increase demand and generate leads. Business 2 Community offers 15 tips to evolve your social media marketing approach with a focus on building relationships.

Content creation lessons from CMWorld

In a post inspired by lessons from the Content Marketing World conference (and an interview with Tina Fey), Content Marketing Institute shares two takeaways about building and growing an audience. Here’s what they have to say about creating authentic, meaningful content to establish trust. 

Boost conversions with science!

In a nutshell, perceptual set theory explains how people can look at the same statement or image and interpret it differently — like that optical illusion that can either look like a vase or two people in profile. Hubspot explains how you can apply that theory to your marketing strategy.

Can AI replace SEO content writers?

Maybe a better question is whether we accept or resist the imminent planet-wide takeover of sentient robots. If we continue to write valuable, engaging content, we c̵a̧n ͡fend̢ off́ ͘th̢e̢ ͡ A̸ I̷ ̷ a͟rmy that threatens our w͞a̷̵y̢͘͟ o̴f͘ ̧li̷̶͘fe̕

F̷̨̮͈͙̖̦̼͘ O̪͓̦̳̦̜͈̭͟͢͞ Ó̷̳̱͔̦͙͖̱͙͈̹̻̳͙̙̘̟̕͝͝ͅ L҉͙̝̞̝̥̠̗͟͞ I͏̟͕͚̹̜͖͜͡ S͡҉̝͉̥͕̫͍̠̠͔̮͎͓̫͟͜ H̴̛̛̲̰͓̘̙̤̩̘̫͡͠ͅ  ̨̰̬̜̹͇̲̝̫͈̮͖̗̼̭͠ Ḩ̴̷̯̭̣̳͙̯̪̹̘̙ U҉̢̼̪̫̼̟͜͝ M̷̨̧̡̝̺̜͕̦̞̰̯ A̵͖͇̫̠͡ N̷̵̡̡̺͉̩̹̺̗̳̹̥̣̞ͅ

 

Submit to your robot overlords. Thank you and have a nice day.