Content & Creative

What We’re Reading: Week of Apr. 12, 2021

This week: Omnichannel B2B experiences, 2021 visual marketing trends, COVID and SEO, and the environmental cost of NFTs. By Motum B2B Apr 12, 2021

Create an omnichannel B2B experience with these 10 tips

B2B marketing is becoming more omnichannel-focused as customers look for more integrated and personalized experiences. That sounds like a lot of buzzwords, but Webbiquity says there are actionable things marketers can do to deliver these experiences.

Watch out for these visual marketing channels in 2021

It’s no secret that visuals are often more engaging than traditional text-based content. While the latter isn’t going away any time soon, leveraging captivating visuals can increase engagement and help you stand out, according to Business 2 Community.

How these 4 COVID search trends changed SEO

COVID-19 changed many aspects of our daily lives, including how we search on Google. More people are shopping online, searching for local businesses, and researching pandemic topics, and all of these new searcher behaviours have long-lasting effects on SEO. Learn more at Search Engine Journal.

Carbon offsets for NFTs

Nonfungible tokens, or NFTs, are the new kid on the block, offering a way for buyers to own a piece of digital art through blockchain technology. Despite being completely digital, bidding and buying NFTs creates massive carbon emissions. One recent auction generated as many CO2 emissions as 86 flights from New York to London! Fast Company says these carbon emissions can be reduced with a carbon offsetting service.