Content & Creative

What We’re Reading: Week of Apr. 27, 2020

This week: Data-driven B2B marketing, staying sane while working from home, skills that new marketers need, and how Ford is advertising during the coronavirus. By Motum B2B Apr 27, 2020

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Dependencies for B2B marketing data

Data is a marketer’s best friend–if you know how to use it. Data-driven marketing requires proper planning and leveraging the right metrics in order to be effective. Customer Think has more tips to make the most of your data.

Staying productive and sane while working from home

As the world embarks deeper into the largest work-from-home experiment ever conducted (albeit involuntarily), many employees may start to feel isolated, unproductive or bored. Keeping connected, maintaining positive habits and avoiding “the slump” are all important strategies to stay happy and healthy. has more.

The skills new marketers need, according to experts

What do authenticity, creativity, and adaptability have in common? They’re all skills that some of the world’s most well-known digital marketers say will be essential for new marketers. Check out The Drum for more insights from marketing giants such as Gary Vee and Bob Lord.

Carlsberg supports local bars with Adapt a Keg incentive

Missing in-person Thirsty Thursdays? We are too. That’s why Carlsberg has created a unique incentive to support the bar and hospitality industry, which has been hit particularly hard by the coronavirus. Danish beer drinkers can scan their bottle or can of Carlsberg, and after the lockdown ends, they’ll receive two post-lockdown pints on Carlsberg. Watch the video at Ads of the World.