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What We’re Reading: Week of Aug. 5, 2019

This week: A 3-tier B2B video marketing strategy, website page speed, how to run better panels, and meeting tips from Microsoft’s CEO. By Motum B2B Aug 05, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Build your video marketing strategy on 3 levels

Video is a great way to show off B2B products in action, and you don’t need a Hollywood production to get results. Moz breaks down three categories of video content and how they should play into your marketing strategy.

News flash: Faster page speed keeps users on your site longer

The longer it takes your website to load, the more likely a user will jump ship before they even get to their destination. (We’ve clearly lost our patience from the dial-up modem days.) For you, that means fewer visitors clicking through to different pages and reading about your products and services ⁠— but slow page speed is totally fixable. Search Engine Watch explains how to improve your website’s performance.

Keep panel discussions enlightening (and keep audiences awake)

Sometimes tradeshow panels, talks and workshops are useful ⁠— and sometimes they’re sleep inducing. A writer for The Atlantic shares a few stories in that vein, plus six rules to run a panel that keeps the audience engaged and entertained.

Less talk, more work: Meeting tips from Microsoft’s CEO

Meetings only get long and boring if you let them. According to Inc., you can take a leaf out of the Microsoft CEO’s book and run more productive, efficient meetings like this: listen more, talk less and be decisive when the time comes.