Content & Creative

What We're Reading: Week of Dec. 2, 2019

This week: Festive ads, leveraging content, workplace nightmares, and B2B website blunders. By Motum B2B Dec 02, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

9 B2B website blunders and how to fix them

Your website is often one of the first things a potential buyer sees, so it’s important to make a good first impression. Proper security, readability, and mobile-compatibility are just some of the things you need to consider when building your B2B site. See more tips in this article from techspective.

Tis’ the season… for ads

Companies are rolling out their Christmas ads as the holiday season comes upon us, and some are better than others. The top performers rank higher in emotion and brand recognition, indicating a more effective ad. Check out this article from The Drum to see this holiday season’s top Christmas ads.

How to align sales and marketing through content

While they’re similar in many ways, sales and marketing teams often have different strategies for growth, sometimes leading to misalignment. It’s important for the marketing and sales teams to collaborate and share knowledge so that the marketing team can create content that not only builds leads but also generates sales. MarTechSeries explains.

(Not so) sweet dreams: Work-related nightmares and why they happen

With over half our day spent sleeping or working, it makes sense that our work lives can sometimes creep into our dreams. While work-related dreams aren’t always bad, factors in the office such as poor relationships or work environments can create workplace nightmares, literally. Inc discusses how to prevent them.