Content & Creative

What We’re Reading: Week of Dec. 23, 2019

This week: Retaining B2B customers, why “important” job titles don’t matter, social tips for manufacturers, and a green poster brought to you by the colour blue. By Motum B2B Dec 23, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Retain your B2B customers

It’s no secret that it’s much more expensive to acquire new customers than it is to retain a current one. Engaging your current customers properly increases their value and their loyalty. Business2Community.com has some tips to help keep your customers.

Important job titles are really not important

Everyone wants to feel important sometimes, but using inflated job titles is not the way to do it. If you want your employees to feel important, the best way is simply to treat them as they are, according to Inc.

Using social media if you’re a manufacturer

Social media strategy is always tricky, but it can be even more challenging if you’re a manufacturer. Don’t let that discourage you, though. Social media is a low-cost marketing tool, and with an increasing number of buyers using social media, marketing with it only makes sense. Here are some ideas from Digital Hill.

A green poster to save Classic Blue

The Pantone Colour Institute named Classic Blue as the Colour of the Year for 2020, a deep blue colour that resembles the sky at dusk. Sadly, in some city skylines you’re more likely to see smoggy grey, which is how this poster for WWF not only brings awareness to air pollution but actually absorbs some of it.