Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

An easy way to calculate B2B marketing ROI

ROI measurement will look different for every B2B business, but Business 2 Community shares some helpful principles you can adapt and apply to your own company. The article covers goal-setting, choosing metrics, calculating, testing and more.

B2B engagement is getting tougher, marketers say

Some new statistics gathered in the past year shed some light on the state of marketing in 2022. The numbers show that B2B marketers are concerned about engagement, which MarketingTech attributes to things like a lack of investment, playing it safe and increased competition.

Standout creative campaigns to watch

Need some creative inspiration for your next marketing campaign? Check out AdAge’s top 5 picks for creative ad campaigns you need to see, including a futuristic EV truck, modified Monopoly and a Twitter thread full of sick burns.