Analytics & Engagement

What We’re Reading: Week of July 22, 2019

This week: 8 tradeshow engagement tips, SEO vs PPC, a minimalist social strategy, and a cartoon on managing risk. By Motum B2B Jul 22, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Engage visitors at events with 8 tips

We love helping clients put together tradeshow materials, and we know your setup really depends on the type of product you’re showing — particularly in B2B, where it’s useful to have a product on-hand for a live demonstration. Beyond that, how do you boost engagement at events? Webbiquity has some tips and tricks.

When to use SEO or PPC for OMG results

So, you have a new product to promote. Should you use SEO to optimize your search rankings or PPC to guarantee a top spot in searches? If you don’t know what those acronyms even mean, don’t sweat it — Hubspot has got you covered with a guide to using each one.

No more excuses: Here’s a minimalist social strategy

Is your company’s social presence lacking a little, well, presence? Maybe you’re running a small B2B business and can’t spare the time, or maybe you’re social media-shy — either way, Hootsuite has a minimalist social media strategy for those who need help getting started.

Cartoon: Is risk management stifling creativity?

Marketing is a creative endeavor at heart, and taking risks is part of the game. A cartoon in MarketingWeek shows how our creativity (and, sometimes, our ability to just get things done) can be stifled by overzealous risk management.