Content & Creative

What We’re Reading: Week of July 6th, 2020

This week: CTA tips for B2B lead generation, how SEO has changed in 2020, recovering from a work mistake, and July’s Facebook Ads boycott By Motum B2B Jul 06, 2020

Grow B2B conversions with these call-to-action tips

Are you overlooking your CTAs? A good call-to-action promotes lead generation efforts and increases conversions. Use this CTA checklist and tips from the Pardot blog to make a call-to-action that stands out.

The importance of SEO in 2020

SEO is one of the most important marketing channels in 2020, thanks to some radical shifts in consumer behaviour and how we look at content. Search Engine Journal discusses the rise of SEO and explains how marketers can implement it throughout their organization.

How to come back from a work mistake

Everyone makes mistakes at work, but not everyone knows the right way to solve them. Admitting when you’re wrong and working to fix the problem will prevent issues from compounding and build trust between parties. Learn more at Fast Company.

What does the Facebook Ads boycott mean for you?

On July 1, over 500 brands boycotted Facebook Ads in opposition to Facebook’s stance on combatting hate speech — or, more specifically, the lack thereof. While large brands such as Starbucks, Adidas and Microsoft have all joined, the majority of Facebook Ads users are small businesses. Find out more about the boycott and how success will be determined at Marketing Land.