Analytics & Engagement

What We’re Reading: Week of Mar. 11, 2019

This week: B2B marketing automation for tradeshows, standout emails, and balancing traditional and digital marketing. By Motum B2B Mar 11, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Chase tradeshow leads with marketing automation

You can spend all you want on your company’s next tradeshow, but if you plan to cash in on your efforts, you’ll need an efficient way to follow up with leads after the event. The Pardot blog explains how B2B marketing automation helps build those relationships before, during and after the show.

Make more B2B email marketing impressions in 2019

Email is one of the top marketing methods in B2B, but how do you cut through the clutter of your average prospect’s inbox? A marketing influencer writing for the Oracle blog shares three strategies to help your emails stand out this year.

Traditional and digital marketing: The happy medium

As more advanced tech merges into the marketing landscape, is there still a place for traditional marketing tactics like print ads and direct mail? Forbes shows you how to get the best of both worlds to make the biggest impact.