Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Boost campaign results with creative B2B marketing strategies

Emphasize the value of your industry, make readers laugh and cultivate a community: Fast Company suggests those 3 approaches to help your next B2B marketing campaign succeed.

Is your B2B social media missing something?

MarTech Series has a bunch of tips on how to build a robust B2B social media strategy. Read on to learn about social media alignment and planning, platform prioritization, digital tools and more.

Accessibility is about more than ticking boxes…

…It’s an opportunity to evolve your brand and provide your customers with unique experiences. See The Drum for ideas and inspiration on how accessibility can help refresh your brand identity, as well as accommodate people with disabilities.

Connect with buyers in a post-pandemic world

It’s no secret that COVID-19 changed the digital landscape for marketers of all stripes. A sponsored post in Marketing Week explains how to navigate these changes and connect with digital buyers.