Content & Creative

What We’re Reading: Week of Mar. 8, 2021

This week: ABM campaign personalization, Google privacy changes, what viewers want from content, and using AI to bring photos to life By Motum B2B Mar 08, 2021

Personalize those ABM campaigns!

Personalization is the name of the game when it comes to account-based marketing, so it’s important to deliver a humanized experience. For best results, marketers need to consider a personalized approach to content, email, chatbot and landing page strategies, according to B2B Marketing.

How Google’s privacy changes impact you

Google isn’t exactly the epitome of a company with strong privacy practices, but that could change in the near future. The company is testing a new method of anonymized segmentation as the use of cookies becomes increasingly limited. Find out more about the search engine’s coming changes and how marketers can adapt at The Drum.

What buyers look for in content marketing

Knowing your audience is crucial before creating and deploying content strategy. You need to ask questions like “Will readers trust this source?” and “Which content will resonate best with my audience?” Find the answers to these questions and more with this in-depth survey from Contently.

It’s not magic, it’s AI

It’s well-known that AI plays a huge role in our everyday lives, from helping choose what to watch on Netflix to the ads that we see in our browsers. A new tool called Deep Nostalgia uses AI in a more whimsical way, letting users animate faces in old photos à la Harry Potter. Cool or creepy? See it in action and try it for yourself at Fast Company.