Content & Creative

What We’re Reading: Week of May 17, 2021

This week: 6 little-known B2B content tips, the inverted pyramid method in SEO copywriting, and social video advertising in 2021 By Motum B2B May 17, 2021

How to apply the inverted pyramid method to SEO copywriting

Commonly used by journalists, the inverted pyramid method puts the most newsworthy details close to the beginning of a story, then expands it with more general information. For marketers, this method can be used to optimize for SEO by improving readability and engagement, leading to better results on the SERP. Learn more at Search engine Journal.

Try these 6 B2B content tips to improve your writing

B2B content marketing is always evolving, and that means content processes and strategies are as well. Relatively new techniques, such as multi-layered and collaborative content and user experience-focused copy, are expected to become more important. Visit Business 2 Community for more.

The state of video marketing in 2021

Videos, videos everywhere! With the rapidly growing popularity of video advertising comes much tighter competition. In a recent study, video-as-a-service company QuickFrame found videos will account for more than 82 percent of all consumer internet traffic by 2022. Video views are highest in a 5-day period after a campaign begins. Visit The Drum for more insights.