Content & Creative

What We’re Reading: Week of May 4, 2020

This week: B2B email tips, the hunt for data quality, how to overhaul your work habits, and a filter for face-touchers By Motum B2B May 04, 2020

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Crafting more effective B2B emails

Email is still the tried-and-true communication channel preferred by B2B marketers. Click-through rates are 52% higher for B2B emails than for B2C emails, but a good B2B email should be authentic and serve as more than a sales pitch. Learn how to boost your click-to-open rates with these tips from Business 2 Community.

The importance of data quality

B2B brands are spending more on data quality, and in turn are receiving positive results in performance and sales. Investing in accurate and high-quality data is a fantastic way to gain useful insights and sales prospects. Learn more at MediaPost.

Overhaul your work habits in quarantine

Self-isolation can be lonely, but it can be a good time to assess your habits and routines. Habits comprise about 40% of our daily behaviours and shape almost every aspect of our lives. Fast Company has some strategies to help you change or update your work habits.

Are you a face-toucher?

Did you know that the average person touches their face once every 2.6 minutes? That’s a big no-no in COVID-19 times. That’s why a Brussels ad agency created a fun and educational face filter for Snapchat that warns you every time you touch your face. See the filter in action at Ads of the World.